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Install and register your account
Register quickly with just your smartphone.
Set up contactless payments at the same time.
We walked, we laughed, we touched the future.
184 days with MYAKU-PE! at Expo 2025 Osaka, Kansai, Japan
MYAKU-PE!, the e‑money loved by many at Expo 2025 Osaka, Kansai, Japan.
Let’s look back together—at its features and the flow of the experience.
Three co‑created features by SMBC × NEC, aiming for the future of payments
We didn’t just build a payment tool. We designed it so you could dive deeper into Expo 2025 Osaka, Kansai, Japan—and deliver experience beyond expectations with cutting‑edge payment technology.
MYAKU-PE!
Use it at your everyday shops too
Not only at the Expo venue—people can experience cashless payment with MYAKU-PE! in daily scenes like convenience stores and cafes.
MYAKU-MYAKU Rewards Program
Earn experience points(Exp) through Expo-related actions and get rewards
Top‑up and event participation earned Experience Points(Exp), boosting your status. The Expo‑original perks you could unlock became a hot topic on social media—turning the program into a popular, addictive experience.
Face payment
Hands‑free payments powered by world‑class face recognition
At Expo 2025 Osaka, Kansai, Japan, NEC’s face recognition technology enabled hands‑free checkout that combines security and ease. Visitors experienced next-generation shopping experience deployed across multiple stores throughout the venue.
Memories we enjoyed with MYAKU-PE! and the Rewards Program
Let’s revisit a day spent at Expo 2025 Osaka, Kansai, Japan.
Boost your status with a charge!
Top up by your Bank Account and I’m happy that I’ve earned Experience Points(Exp) with this!
Apply for premium experience
Use the lottery tickets you earned with your status to apply premium experience.
Enjoy your winning experience smoothly at the venue
Take part in the premium event you won.
Rare experience such as this were unique to the Rewards Program.
“MYAKU-PE!” at the food court
When paying by QR, the “MYAKU-PE!” sound was adorable.
Got a prize in the Myakumyaku☆ Challenge!
A lottery‑style event held at the Digital Wallet Park—so happy to win limited items!
Photo with Myakumyaku and a lounge break
Rest in the lounge when you get tired. And snap a photo with Myakumyaku for a soothing moment.
Face payment makes souvenir shopping a breeze
Even with both hands full, Face payment wraps up checkout in a snap—the future is right here.
The excitement we shared with MYAKU-PE! and the Rewards Program
Let’s look back on half a year—by the numbers.
MYAKU-PE! users
300 thousand
A short six months—but loved by many.
Total top‑up
2.4 billion yen
Equivalent to about 12 million rice balls’ worth of top‑up!
Payment transactions
1.12 million
Not only at the venue—also used widely at convenience stores and on public transport.
Total Experience Points(Exp) earned
46.7 billion exp
Thank you for joining so many Expo‑related events.
Top Experience Points(Exp) earned (user)
4,450,000 exp
The highest Experience Points(Exp) earned by a single user topped 4 million exp—second place and beyond were in the 3 million range.
Total entries for premium events
1.41 million
Sorry to those who didn’t win—but thanks to everyone for entering!
“So glad I used it!”—voices from visitors
Here are comments from people who enjoyed Expo 2025 Osaka, Kansai, Japan with MYAKU-PE!.
Male · 40s
MYAKU-PE! was my first time using digital payments. I was hesitant at first, but now I use it daily. I also tried Face payment—it was a great chance to experience new technology.
Male · 40s
I even won a reservation for a pavilion I had lost on the official site—through the Rewards Program—so I had a great time! I still look back after the Expo and savor the memories; it’s a pity I won’t be able to next year.
Female · 30s
I won an event guided by someone who produced a pavilion. It was an incredibly valuable experience.
Female · 20s
The “Myakumyaku☆ Challenge” where you can win new Myakumyaku goods made me want to go to the Expo. It was so popular I couldn’t get a reservation though, haha.
Male · 20s
It was fun joining events and getting perks through the app. Some events had already closed by the time I noticed—frustrating, but it was a great program.
Female · 60s
I forgot to top up at first and got an error, which panicked me—but I got used to it and it worked great. Myakumyaku was cute and soothing. I wish I could keep using it forever.
Co‑created by SMBC × NEC
MYAKU-PE! is a collaborative project combining SMBC’s financial expertise with NEC’s advanced technology. Through close coordination, we made future‑leaning experience at Expo 2025 Osaka, Kansai, Japan a reality.
SMBC (Sumitomo Mitsui Banking Corporation)
Designed the MYAKU-PE! and Rewards Program services based on financial know‑how.
- Rich financial expertise
- Strong commitment to UX/UI
- Cross‑group execution power
Product design focused on safety and convenience, grounded in long‑standing experience in cashless and payments.
Emphasis on usability and accessibility—pursuing social value such as promoting cashless use and supporting seniors and first‑time users.
Bringing together SMFG expert teams to drive large‑scale projects quickly and efficiently.
NEC
Delivered “fast, easy, secure” through advanced technology.
- High‑level capabilities led by Face payment
- Stable operations on a strong security foundation
- Performance optimization and accessibility for comfort
Deep technical expertise integrating multiple payment methods—prepaid, QR, face recognition—and their systems.
Robust security with continuous monitoring and regular audits—ensuring tightly managed operations.
High performance by design, plus accessibility that works for all users—delivering a comfortable service experience.