Press Release

2022.03.22 Brand New Expo Character Design Revealed

The selection committee for the Expo 2025 Osaka, Kansai, Japan character design competition selected the best entry at its final meeting today. The design was selected among 1,898 entries submitted between Monday, November 1 and Wednesday, December 1, 2021.                                                   Following the official logo chosen in August 2020, the new character will be used as another symbol of Expo 2025 to be widely used to further publicize and build momentum for the Expo, and will be developed into a character loved and familiar to people around the world.

Grand Prize: Entry C

Grand Prize: Entry C

Group Name: mountain mountain                                                                         Creator: YAMASHITA Kouhei                                                                             Year of Birth: 1971
Profession: Designer・Picture book author


・Entry A                                                                                    Creator: HASHIMOTO Hiroaki
Year of Birth: 1974
Profession: Illustrator

・Entry B                                                                                      Creator: YOSHIZAKI Yumi
Year of Birth: 1968
Profession: Creator

Selection Committee

HARA Kenya (Graphic designer)

・Committee Members
IGUCHI Kota (Motion Designer / Creative Director)
ISHIKAWA Kazuko (The Association of Japanese Animations, President)
EGUCHI Atsumi(Corporate Officer, General Manager, Corporate Communications DivisionEzaki Glico Co.,Ltd.)
SAITO Seiichi(Panoramatiks Director, Creative Director, PLL Creator)
SHIMADA Tamotsu(Graphic designer)
SOTOME Keiko (Illustrator/Essayist)
NAKAGAWA Shoko (Singer・Celebrity)
HATAKEYAMA Yojiro (Director-General for Commerce and Service Industry Policy,Minister’s Secretariat, Ministry of Economy, Trade and Industry)                                          HORII Yuji(DRAGON QUEST Game Designer)
MORIYA Takayuki (Aww Inc. , NION Inc. Chief Executive Officer/Producer)


Public Relations Department, Japan Association for the 2025 World Exposition