The best logo has been chosen based on the many proposals and comments gathered from the public. The logo will serve as a face for a new expo in the COVID and post-COVID era, vividly representing the theme of “Designing Future Society for Our Lives.” We hope the logo earns the love and affection of people from around the world as the Expo’s symbol. Let’s work together to make 2025 an amazing year!


Design concept

Dancing. Jumping. Bouncing.
That’s why we’re alive.
The new science and technology will make your heart dance.
The entertainment will make you want to jump in excitement.
The art and creativity will move and inspire you.
They will reach the most inner depths of the body and give strength to the cells that support our lives.
We will witness a new future at Expo 2025 Osaka, Kansai, Japan.
All kinds of personalities will gather and connect there in excitement—it will become a space bursting with the brilliance of life.

  • * We have partially modified the content of the original proposal to make the logo’s concept easier to understand.


Group name
Year of birth
Designer, Picture book author
Group members


Screening and selection flow

  1. Format requirement check

    The secretariat will check whether the basic format requirements described in the application guidelines have been met.

  2. Design screening

    Design experts will conduct the screening from a design perspective.

  3. 1st Logo Selection Committee

    Selection by the Logo Selection Committee

  4. Intellectual property-related survey

    Patent attorneys designated by our association will conduct a prior trademark search and copyright check covering both Japan and other countries.

  5. Comments from the public

    Comments on the final candidate proposals will be gathered from the public in line with screening perspectives.

  6. Final Logo Selection Committee

    On the basis of the gathered comments, the Logo Selection Committee will select the best logo proposal through deliberation.

Logo Selection Committee

  1. Chairperson

    • Architect
    • Manga artist
    • Filmmaker
    • Former captain of the Japanese national women’s football team
    • Director, United Nations Information Centre, Tokyo
    • Lawyer, partner of Sakurazaka Law Offices
    • Graphic designer
    • Director-General for Commerce and Service Industry Policy, Minister’s Secretariat, Ministry of Economy, Trade and Industry
    • Chair, Committee on Responsible Business Conduct & SDGs Promotion, Japan Business Federation, and Chairman, Sompo Japan Insurance Inc.
    • Japanese-style painter
    • Photographer


  • Brand New Expo Logo Revealed!

    On August 25, 2020, the “Press Conference to Announce the Logo Mark” was held at the Imperial Hotel Osaka, and the official logo mark of Expo 2025 Osaka, Kansai, Japan was announced.

  • Let’s make EXPO 2025 together. “Let’s design the logo mark!”

    A publicity event for the Expo called “Let’s make EXPO 2025 together. ‘Let’s Design the Logo Mark!’” in various locations nationwide.
    In the event, participants learn about the roles and history of familiar logos used in their local area, as well as come up with a logo for the Expo.
    Event Period: from November 10 to December 1, 2019