The Expo’s design system represents eternal time and the flow of life. The diverse forms of life that give colour to our everyday lives teach us the brilliance of life that is never normalised, not by forming a single centre but by endlessly connecting with and separating from each other. The beauty created through the fusion and resonation of different things will lead us to a new future.
The Japanese have believed that life exists in all things since ancient times. This includes not only humans and animals but everything from insects, stones, and grains of rice to every leaf that falls on the riverbed. If we extend this world view to our modern age, one could say that new life exists in things created by technology such as AI and bioengineering. Each one of us exist as an individual and member of society in a world filled with a countless number of lives. Life exists at an individual level as well as a collective level. In order to express this idea, we have adopted a design system that can function as both an individual part and a whole entity.
Connections are becoming stronger and stronger every day in our highly networked world. Meanwhile, disunity and opposition are accelerating as if to reject excessive connections. We are not only seeing growing disunity between people in the form of disputes and inequality, but also conflicts between humankind and nature in the form of environmental destruction and epidemics. The relationship between people and our bloated social system is precarious too.
We believe the key to relieving this tension is circulation. All forms of life are neither completely connected with nor separated from each other. They keep changing while meeting and parting with one another. Eventually, the circulating forms of life are fused, creating a new existence from the chaos. This design system does not represent a nature-centric, system-centric, or anthropocentric future; it represents a bio-centric future characterised by the circulation of brilliant life.