Press Release

2023.10.06 Expo 2025 Osaka, Kansai, Japan, New Main Promotional Images and Catchphrases Unveiled on October 6 for the Start of Advance Sales of Admission Tickets! Disseminating Information Through New Images With MYAKU-MYAKU, the Official Character of the Expo, Moving Against a Background of the “Sky and Sea”

The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”), has unveiled new main images today to promote the sales of admission tickets, which will go on advance sale on Thursday, November 30, 500 days before the opening of Expo 2025 Osaka, Kansai, Japan (hereinafter referred as “the Expo”).
The promotional images are a combination of a catchphrase and an image of MYAKU-MYAKU, the official character of the Expo, moving against a background of the “sky and sea”. Four catchphrase patterns were created to attract interest in the Expo: the main catchphrase, “EXPO 2025 is coming!” and sub-catchphrases geared towards families, business people, and people who experienced Expo ’70, respectively.
Utilizing websites, SNS, posters, stickers, and digital signage which are seen by many people in major transportation facilities, the Association will promote the attractive features of the Expo among a wide range of people. Promotional images for use overseas will also be developed to promote the attractive features of the Expo to be held in 2025, both domestically and internationally, in order to promote the advance sales of admission tickets.

About the promotional images

An excited and thrilled MYAKU-MYAKU standing against a background of the “sky and sea”. The images symbolically express a feeling of excitement for the Expo, which is finally getting ready to begin.
With admission ticket sales finally underway, the “enthusiasm for the Expo” that is growing even more intense was simply and powerfully expressed in words.
・Main catchphrase: “EXPO 2025 is coming!”
For families: “Show your kids the future.”
For business people: “It’s time to mark your calendar. EXPO 2025”
For people who experienced Expo ’70: “There’s nothing like an EXPO.”

Photoshoot Scene

Expo 2025 Osaka, Kansai, Japan is the first Expo to be held at a venue surrounded by the sea on all sides. To capture the feeling of the atmosphere of Yumeshima, the Expo site, MYAKU-MYAKU went to Yumeshima in person and four images were taken over the course of a day from morning to evening with MYAKU-MYAKU against a background of the “sky and sea”.

Release period

From Friday, October 6, 2023

Advertising media

・Digital signage at major railroad stations nationwide
・The Association’s official website and official SNS
・Posters, flyers, stickers

Examples of promotional images and catchphrase variations


Public Relations Department, Japan Association for the 2025 World Exposition