Press Release

　The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) released a new key visual for one year to go to the opening of Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) on Wednesday, March 13, 2024.
　This key visual will help people from Japan and abroad feel closer to the Expo. It will also be used on the Association’s official website, social media, and digital signage in major transport facilities to build momentum for the Expo one year before the opening.

■ Release day: Wednesday, 13 March, 2024

■ Concept
To set the mood that the opening of the Expo is right around the corner, with only one year to go, the key visual combines an image of MYAKU-MYAKU, the official character of the Expo, moving animatedly at the Yumeshima site surrounded by the sky and the sea, with the catchphrases, “Expo is coming!”, and “1 year to go.” There are also images of people of various generations wearing the official logo of the Expo. The new tagline “Towards a brighter future for all” has been added to tie everything together.

■ Main Usage
・Digital signage at major transport hubs nationwide, the Association’s official website, and official social media.


(Enquiries)
Global Communication Department, Japan Association for the 2025 World Exposition
Email: globalpr@expo2025.or.jp