Press Release

2024.07.02 MYAKU-MYAKU to Visit France, Taiwan and Hong Kong! ―Global Promotion in the Run-up to the Opening of Expo―

The Japan Association for the 2025 World Exposition (hereafter referred to as “the Association”) will promote Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) at the 23rd Japan Expo (Paris, France, 11-14 July 2024), the 10th Anniversary Touch the Japan Special (Taiwan, 12-15 July 2024) and the 34th Hong Kong Book Fair (Hong Kong, 17-23 July 2024).

MYAKU-MYAKU at the 22nd Japan Expo (2023).

A PR booth will be set up to promote the attractions of the Expo and the official character MYAKU-MYAKU will appear at the venue for a meet-and-greet with visitors. This will be MYAKU-MYAKU’s first visits to Hong Kong and Taiwan, and its third time visiting France. With less than 300 days to go before opening, MYAKU-MYAKU will be actively promoting the attractions of Expo 2025 overseas to build momentum.

Outline of Events

1.23rd Japan Expo – Paris, France

Dates: Thursday 11 – Sunday 14 July 2024, 9:30 – 18:30
Venue: Paris Nord Villepinte (Expo Booth: Hall 5A L201)
Address: Parc des Expositions de Paris Nord Villepinte 93420 Villepinte, France

Event overview: The Japan Expo is a celebration of Japanese culture and world entertainment. It is held at the Nord Villepinte in Paris, and is the largest* Japanese culture event in France. Last year, the event attracted more than 250,000 visitors, its largest attendance to date.

Exhibit details:
●Expo 2025 Osaka, Kansai, Japan PR booth display
●In-venue PR activities by MYAKU-MYAKU
●MYAKU-MYAKU appearance on the presentation stage related to Japan Expo
●Collaboration with Expo 2025 Osaka, Kansai, Japan special supporter PSYCHIC FEVER
●PR activities in collaboration with Japan National Tourism Organization (JNTO)
●Participation in a cosplay competition, sponsored by the Osaka Convention and Visitors Bureau

2.10th Anniversary Touch the Japan Special (TTJS) – Taipei, Taiwan

Date: Friday 12 – Monday 15 July 2024, 10:00 -18:00
Venue: Taipei World Trade Centre, Exhibition Hall 1,
Address: No. 5, Section 5, Xinyi Road, Xinyi District, Taipei City, Taiwan 110
Access : (Japanese)

Event overview: The event is organised by The International Tourism & Culture Promotion Organisation (ITCO) and is officially recognised by the Travel Quality Assurance Association, one of the largest semi-private travel trade associations in Taiwan. It has attracted more than 250,000 visitors every year. In 2019, the year before the COVID-19 pandemic, the number of visitors reached just over 270,000 over four days. The Taipei “10th Anniversary Touch the Japan Special” is an event to promote Japanese culture and tourism to Japan for general consumers and to disseminate information on tourism and Japanese culture under the themes of “Thank you, Taiwan” for the support of Taiwanese citizens for the Noto Earthquake and “Hang in there, Hualien County” as a message of support for the Hualien County Earthquake in Taiwan.

Exhibit details:
●Expo 2025 Osaka, Kansai, Japan PR booth display
●In-venue PR activities by MYAKU-MYAKU
●MYAKU-MYAKU appearance on the main stage
●Exhibit in the trade fair space

3.34th Hong Kong Book Fair – Hong Kong

Dates: Wednesday, 17 – Monday 22 July 2024, 10:00 – 22:00
    Tuesday, 23 July 2024, 9:00 – 17:00
Venue: Hong Kong Convention and Exhibition Centre (Expo Booth: 5B-E11)
Address: 1 Harbour Road, Wan Chai, Hong Kong

Event overview: The Hong Kong Book Fair is the largest B-to-C event in Hong Kong with over 1 million visitors. It attracts over 760 exhibitors from various countries and regions. The first Hong Kong Book Fair was held in 1990. The organiser, the Hong Kong Trade Development Council (HKTDC), is committed to promoting Hong Kong’s reading culture and the Book Fair not only focuses on book sales but also on organising various cultural activities.

Exhibit details:
●Expo 2025 Osaka, Kansai, Japan PR booth display
●In-venue PR activities by MYAKU-MYAKU
●PR activities in collaboration with JNTO
●MYAKU-MYAKU appearance on stage

Largest* Ranked third after France’s International Agricultural Fair(2017) and the International Motor Show(2016) in terms of average daily attendance, according to the official ranking of INFORA, the French trade fair and exhibition accreditation organization. The Japanese cultural event is ranked first in France in terms of average daily attendance.


Global Communication Department, Japan Association for the 2025 World Exposition