Press Release

The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) and the Expo 2025 Osaka, Kansai, Japan Master Licensing Office (hereinafter referred to as the “2025MLO”) will release collaboration products with the Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”)special supporter Hello Kitty and other Sanrio characters on Friday, 12 July 2024.
The collaboration products with adorable designs that embody the charm of each Sanrio character, include original T-shirts featuring the official character MYAKU-MYAKU with Sanrio characters, stationery goods suitable for everyday use, and acrylic key chains featuring MYAKU-MYAKU and each character side by side.
As part of her 50th anniversary year, which has the theme “Friend the Future”, Hello Kitty will collaborate with the Expo to release products that promote the Expo and its theme of “Designing Future Society for Our Lives”.
To celebrate the launch of this product, MYAKU-MYAKU and Hello Kitty will appear at the Expo 2025 Osaka, Kansai, Japan Official Store – Daimaru Umeda Store on 12 July, the first day of sales, to hold a special character photo session for purchasers of the collaboration products.
In the future, we will continue to develop and promote various collaborative products between the world-renowned Sanrio Characters and MYAKU-MYAKU to further build momentum both domestically and internationally.

■ Product Overview
Ballpoint pens with acrylic parts, clear files, acrylic key chains, stickers, T-shirts, square memo pads Total 30 items
*For details, please see the attached product specifications.　
https://www.expo2025.or.jp/en/wp-content/uploads/sites/2/2024/07/product-data.pdf

▽ Release date:  Friday, 12 July 2024
▽ Available at:  ・Expo 2025 Osaka, Kansai, Japan Official Online Store (https://expo2025shop.jp/)
　　　　　　　・Expo 2025 Osaka, Kansai, Japan Official Stores (some stores)
　　　　　　　・Sanrio Shops (some stores)

■ Expo 2025 Osaka, Kansai, Japan Official Store – Daimaru Umeda Store – Overview of Special Character Photo Session
▽ Date and time:  Friday, 12 July 2024, at 13:00 and 15:00
　　　　　　　　 First 30 people to arrive at each session.
　　　　　　　　 About 20 minutes per session.
▽ Venue:　　       Expo 2025 Osaka, Kansai, Japan Official Store – Daimaru Umeda Store (Daimaru  Umeda Store 5 F)
▽ Requirements:  Spend 3,300 yen or more, including tax, at the Expo 2025 Osaka, Kansai, Japan Official Store – Daimaru Umeda Store, including at least one item from this collaboration range.
▽ How to join:    Numbered tickets will be given to the first 30 customers that purchase at least 3,300 yen, including tax, worth of products, including at least one item from this collaboration range, at the cash register of the Expo 2025 Osaka, Kansai, Japan Official Store – Daimaru Umeda Store. (Ends as soon as all tickets are sold out.) Please gather in front of the Expo 2025 Osaka, Kansai, Japan Official Store – Daimaru Umeda Store with your numbered ticket 10 minutes before each session starts.
▽ Enquiries:      Daimaru Umeda Store TEL: 050-1780-0000

(Enquiries)
■ About the 2025 Expo 2025 Osaka, Kansai, Japan Master Licensing Office, Official Stores, and Official Licensed Products
　Expo 2025 Osaka, Kansai, Japan Official Licensed Products Customer Helpdesk
　Reception hours: 9:00 to 17:00 (except Saturdays, Sundays, public holidays, and year-end/New Year holidays)
　Telephone: 06-6948-0839
　Email: info@expo2025mlo.jp

■ Enquiries from the press and media
・Expo 2025 Osaka, Kansai, Japan Official Store and Official Licensed Products
　Expo 2025 Osaka, Kansai, Japan Master License Office – Public Relations Helpdesk
　Email: press@expo2025mlo.jp
　TEL: 03-6821-8789