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The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) will fully launch the MYAKU-MYAKU Rewards Programme of the EXPO 2025 Digital Wallet on 4 December. With this programme , you will be able to earn various Expo exclusive rewards depending on your status, which is determined by your usage.
The Association is also introducing special tours of the Expo site that can be experienced using the point service “MYAKU-PO!”. It has also released an overview of the Digital Wallet Park, a facility at the Expo site where visitors can enjoy special experiences using the EXPO2025 Digital Wallet, and a promotional video that introduces how to enjoy the services of the digital wallet.
Through these new services, the digital wallet will be even more enjoyable to use and provide users with a special experience unique to the Expo.
The MYAKU-MYAKU Rewards programme is a program where you can earn rewards for each status you reach by using the “experience points” acquired by using “MYAKU-PE!” and “MYAKU-PO!” , or by participating in Expo-related events, etc.. There are seven tiers of status (Standard, Bronze, Silver, Gold, Platinum, Diamond and Legend) . The higher your status, the more benefits you can get.
Standard: 0 exp; Bronze: 1,000 exp; Silver: 10,000 exp; Gold: 45,000 exp,
Platinum: 150,000 exp, Diamond: 370,000 exp, Legendary: 650,000 exp.
* More benefits will be added in due course.
[Benefits that can be won by lottery]
・ Producers’ Guide
A special guided tour of the pavilion with the eight producers of the Signature Pavilions.
・ Producer memorabilia
Special memorabilia, including goods personally signed by the eight producers of the Signature Pavilions.
・ Special admission to pavilions
You can book and gain entry to the eight Signature Pavilions and other selected pavilions* via your digital wallet.
* Selected pavilions
Japan Pavilion, Osaka Healthcare Pavilion, NTT Pavilion, Panasonic Group Pavilion “NOMO NO KUNI”, PASONA NATUREVERSE, GUNDAM NEXT FUTURE PAVILION, ORA Gaishoku Pavilion
– UTAGE-
Priority seating for events
Priority seating is available for selected events, such as a Spectacular Show of Water and Air “Under the Midnight
Rainbow” and Physical Twin Symphony.
[Benefits that can be won on a first-come, first-served basis]
・ MYAKU-MYAKU meet and greet
A special photo opportunity with MYAKU-MYAKU at the EXPO 2025 Digital Wallet Park in the Expo venue.
・ Use of the Wallet Park Lounge
Gain special access to the lounge in the EXPO 2025 Digital Wallet Park at the Expo venue.
・ Gifts (commemorative gifts from pavilions)
Visitors can receive special souvenirs at selected pavilions at the Expo venue. (Panasonic Group Pavilion “NOMO NO
KUNI” and TECH WORLD).
[Benefits that everyone will earn according to status]
Users will earn exclusive Expo MYAKU-N! (NFTs), featuring images of the producers and signature pavilions, perspective drawings of the pavilions, and local characters from local authorities!
Status is determined by experience (Exp). Exp is gained by using various digital wallet services (MYAKU-PE!, MYAKU-PO!, and other business cooperation services), purchasing Expo tickets, and registering for facial recognition.
Users of “MYAKU-PO!”, the Digital Wallet points function, can take part in special tours of the venue. MYAKU-PO! special experiences can be acquired through the dedicated MYAKU-PO! web site, which will be established in the future. More special experiences will be added in due course.
・ Tour example:
[Japan Pavilion Architectural Tour]
This special architectural tour of the Japan Pavilion is a unique opportunity for visitors to experience first-hand the
attraction of the Japan Pavilion, focusing on its architectural design and technology. During the tour, expert guides
provide detailed explanations of the structure and exterior of the Pavilion, which combines traditional Japanese
aesthetics with cutting-edge architectural technology.
The Digital Wallet Park is an on-site facility where visitors can enjoy special experiences using the EXPO 2025 digital wallet. Visitors can enjoy “MYAKU-PO!” Point-based activities, exclusive areas with status benefits, and interactive content using the latest technology.
Concept images of the Digital Wallet Park
A promotional video introducing different ways to enjoy the EXPO2025 digital wallet is available on the Expo’s official YouTube channel. The video introduces not only the MYAKU-MYAKU Rewards Programme, and special benefits that can be enjoyed at the venue with “MYAKU-PO!”, but also “MYAKU-PE!” and “Business Cooperation Services”, as well as the “MYAKU-N!” NFTs.
・ EXPO2025 Digital wallet PR video (Expo 2025 Osaka, Kansai, Japan’s official YouTube channel)
Link:https://youtu.be/4b4rirLk2Vw
(For reference)
The following websites have been established to provide information on how to use the EXPO2025 digital wallet.
<App Store URL>
https://apps.apple.com/jp/app/id6450660947
<Google Play URL>
https://play.google.com/store/apps/details?id=io.hashport.hashwallet
▽ Introduction of cashless payment
https://www.expo2025.or.jp/cashless/ (Japanese)
▽ Introduction of EXPO2025 Digital Wallet
https://www.expo2025.or.jp/digitalwallet/ (Japanese)