The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) will collaborate with nine organisations through the Expo 2025 Digital Wallet to implement the following services using the Web3 NFT to build momentum for Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”).
These initiatives are expected to create new use cases for services that utilise Web3 services through the Expo.
* NFT (Non-Fungible Token): Irreplaceable digital data created based on a blockchain. This rally will use SBT (Soul Bound Token), a type of NFT technology that cannot be tampered with and cannot be transferred to another party. This is expected to be a new technology that can be used for participation certificates, etc.
Collaborations with local governments *In alphabetical order
▽ Izumoshi City
〇Name of Service
Izumo Travel: Mythological Digital Stamp Rally
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service)
We will hold a stamp rally campaign where you can collect stamps from tourist spots in Izumo City and receive a limited-edition stamp designed by Izumo native and former Final Fantasy art director NAORA Yusuke, as well as a wonderful gift! Enjoy your trip to the charming Izumo area with this special stamp that you can only get here.
〇Event Outline
Period: Late April to the end of May 2025
Location: Many tourist spots around Izumo City (planned)
▽ Osaka City: Osaka Area Management Committee
〇Name of Service
2025 OSAKA Town Charm Masters Stamp Rally
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service)
〇The Osaka Area Management Committee will hold the “2025 OSAKA Town Charm Masters Stamp Rally” from this summer to Monday, 13 October 2025. It is an NFT digital stamp rally using the EXPO 2025 Digital Wallet. Stamp rally spots will be set up in various places in central Osaka. There are 12 types of NFTs in total, and participants who collect 6 types of NFTs will be issued a special NFT and can apply for a wonderful prize. Some spots will also introduce “area management organizations” active in the area and “urban development in Osaka”. We will create an opportunity for people visiting Osaka for the Expo to enjoy a tour of central Osaka.
〇Event Outline
Period: Summer 2025 to 13 October 2025
Location: Various locations around central Osaka.
*Related link: https://www.osaka-area.jp/event/
▽ Suito Osaka Consortium
〇Name of Service
Okawa Sakura Cruise MYAKU-N! Campaign
〇Details of collaboration with EXPO2025 Digital Wallet (MYAKU-N!)
The Suito Osaka Consortium will hold the “Okawa Sakura Cruise MYAKU-N! Campaign” from Saturday, 22 March to Sunday, 6 April 2025. During the “Okawa Sakura Cruise,” a springtime feature of Suito Osaka, where you can view the cherry blossom trees along the Okawa River from a boat, you can earn limited edition NFTs for the EXPO 2025 Digital Wallet NFT “MYAKU-N!”. In addition, if you post an image taken on the Okawa Sakura Cruise to social media, you will be entered into a lottery to win a prize. Please enjoy the waterfront of Suito Osaka with this campaign, which is only available this year while the Expo is being held.
〇Event Outline
Period: Saturday 22 March to Sunday 6 April 2025
Location: There are 4 locations where you can collect MYAKU-N!
1. 2 Locations near Hachikenyahama Pier (boarding point for the Okawa Sakura Cruise)
2. 2 Locations inside the Hachikenya River Station, in the Suito Osaka exhibition space
Related website: https://www.suito-osaka.jp/en/
Example of one of the MYAKU-N! NFTs
■Collaborations with companies *In alphabetical order
▽ Demoexpo General Incorporated Association: Night Pavilion EXPO Sakaba Main Store
〇Name of Service:
Night Pavilion EXPO Bar Everyday Toast Project (tentative name)
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service):
In preparation for the Expo, demoexpo has launched a program called “Night Pavilion” to connect the Expo site with the city of Osaka. The EXPO2025 Digital Wallet membership card function (Token Discovery Program) will be introduced to the “EXPO Sakaba Main Store*,” the centre of the “Night Pavilion,” to encourage repeat users. The card can be used at two stores: the Kita Main Store in Lucua Osaka and the Minami Main Store in Shinsaibashi PARCO. Campaign benefits will be announced in early April.
*EXPO Sakaba Main Store.
A bar that aims to be “a hub for the town where people from all over the world gather” during the Expo. On a weekly basis, foreign countries, domestic regions, and businesses that want to share information and attractions about the Expo will set up stalls, and tourists can enjoy food, music, talk shows and shopping related to the exhibiting organisations.
〇Event Outline:
Period: 11 April to 13 October, 2025 (planned)
Location: ① EXPO Sakaba Kita Main Branch (Lucua Osaka B2F Atrium side escalator atrium)
② EXPO Sakaba Minami Main Branch (Shinsaibashi PARCO B2F TANK Sakaba/Coffee House)
▽ House Foods Group Inc.
〇Name of Service:
Spread the word about the Expo to the world with House Foods Group’s mascot SBT!
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service):
House Foods Group is a long-established food manufacturer founded in Osaka that has supported Japan’s food culture. In order to promote the Expo, the Group has created an SBT of the Group’s characters and will run a campaign to promote the Expo to the world. During the campaign period, limited edition SBTs will be distributed on a special site on the company’s website, and winners will be entered into a lottery to win luxurious prizes such as tickets to the Expo.
〇Event Outline:
・First round: Monday, 21 April to Sunday, 11 May, 2025
・Second round: Monday, 9 June to Sunday, 29 June 2025
・Third and fourth rounds: Details will be released on the special website
〇Special website: House Foods Group Inc. website: https://housefoods-group.com/activity/ (Japanese)
*The website is scheduled to be launched on Monday, 21 April 2025.
▽ KCJ GROUP INC.
〇Name of Service:
KidZania Japan presents “Children’s Future Festival”
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service):
In preparation for the “Kids’ Future Festival” to be held on Thursday, 7 August at the EXPO Arena “Matsuri,” we are collecting “Actions to Change the Future!” from children. If you make an action declaration at Kidzania facilities in Japan or on the special website, you will receive a special SBT. In addition, we are holding a campaign in which 500 groups (1,000 people) will be selected by lottery from SBT holders to win tickets to the Expo.
〇Event Outline:
Period: Early May 2025 to the end of June 2025 (planned)
Location: KidZania Tokyo (Koto-ku, Tokyo), KidZania Koshien (Nishinomiya City, Hyogo Prefecture), KidZania Fukuoka (Fukuoka City, Fukuoka Prefecture) and the special website
▽ Nankai Electric Railway Corporation
〇Name of Service:
Namba NFT Stamp Rally (Part 1)
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service):
Nankai Electric Railway Corporation will hold an NFT stamp rally using the EXPO 2025 Digital Wallet at Namba CITY, Namba Parks, Namba SkyO, etc. from Thursday, March 13, 2025 to Tuesday, May 13, 2025. If you collect original NFTs from all eight locations, you will be presented with a mission-accomplished NFT, and 100 pairs (200 people) will be entered into a lottery to win an admission ticket to the World Expo.
〇Event Outline:
Period: Thursday 13 March to Tuesday 13 May 2025
Locations: Namba CITY, Namba Parks, Namba SkyO, Namba Ramen Ichiza, Sankakuchi, Tsutenkaku, Namba Square, Tombori River Walk
* Related website: https://www.nankai.co.jp/news/250312.html (Japanese)
▽ NISHIO RENT ALL CO.,LTD.
〇Name of Service:
N-LOUNGE Get to Know and Use Campaign (provisional name)
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service):
The Nishio Rent-All R&D International Center in Sakishima, Osaka (Suminoe-ku, Osaka City) is a place where co-creation partners can meet and take on new challenges, such as hosting the TEAM EXPO MEETING in 2024. The N-LOUNGE in this facility is open to the public from 9am to 5pm on weekdays and is used as a test site for different restaurant enthusiasts who are aiming to open their own restaurants on different days of the week. DW app users can earn SBTs by visiting restaurants on each day of the week and aim to complete the challenge, thereby creating an opportunity for people to head to the Expo from Sakishima, which is next to Yumeshima, where the Expo will be held.
〇Event Outline:
Period: April to September 2025 (planned)
Location: Nishio Rent All R&D International Exchange Center N-LOUNGE (Building A, 2nd floor)
▽SUNTORY BEVERAGE SOLUTION LIMITED.
〇Name of Service:
SUNTORY Street Corner Pavilion (Expo Art Vending Machine) NFT Stamp Rally
〇Details of collaboration with EXPO2025 Digital Wallet (business collaboration service):
From late January 2025, 91 Suntory vending machines will be installed in 84 locations in the Kansai region and will appear as “SUNTORY Street Corner Pavilions (Expo Art Vending Machines)”! It expresses the theme of the Expo, “Designing a Future Society for Our Lives.” In addition, an NFT stamp rally will be held! Visit these special vending machines and collect 10 of the 81 different NFTs at each location to clear the mission. 47 people who complete the mission will be selected by lottery to receive an admission ticket to the Expo!
〇Event Outline:
Period: Friday 25 April to Thursday 24 July 2025 (planned)
Location: Suntory vending machines (Expo Art vending machines) in the Kansai region: 81 locations (planned)
(For reference)
The following websites have been established to provide information on how to use the EXPO2025 digital wallet.
▽ App download links
<App Store URL>
https://apps.apple.com/jp/app/id6450660947
<Google Play URL>
https://play.google.com/store/apps/details?id=io.hashport.hashwallet
▽ Introduction of EXPO2025 Digital Wallet
https://www.expo2025.or.jp/cashless/ (Japanese)
▽ Introduction of EXPO2025 Digital Wallet
https://www.expo2025.or.jp/digitalwallet/ (Japanese)
(Media Enquiries)
Global Communication Department, Japan Association for the 2025 World Exposition
Email: globalpr@expo2025.or.jp