A three-part showcase of Swiss collaborative innovation
The Swiss pavilion takes visitors on an immersive and interactive journey through collaborative innovation. The theme “From Heidi to High-Tech” reflects Switzerland’s evolution from its iconic Alpine heritage to a globally recognised hub of cutting-edge technology and innovation. Beloved across generations in Japan, Heidi serves as the official mascot.
The architecture of the Swiss pavilion evokes a sense of lightness and joy. Inside, visitors experience Swiss excellence in innovation as well as creativity while learning more about Augmented Human, Life, and Planet – the three major pavilion themes.
