Press Release

2022.04.18 Expo 2025 Osaka, Kansai, Japan Thematic Project Master Plan of the “Brilliance of Life Project”

The Japan Association for the 2025 World Exposition is pleased to announce the master plan that wraps up the framework of the thematic project, “Brilliance of Life Project.” The Association is also glad to unveil the pavilion names that each of the 8 producers is in charge of.
In this project, 8 thematic project producers develop 8 “Signature Pavilions” or the “Signature Events,” both online and offline, based on their own philosophy and creative-driven mindsets. Experiences gained from this project will give people a chance to think about “What is Life?” and encourage everyone to act creatively.
In order to realize the Expo’s theme “Designing Future Society for Our Lives”, we began working on the thematic project “Brilliance of Life Project,” with co-creation by the 8 thematic project producers who have been playing an active and important role on the front lines of their fields, as well as supporters such as sponsoring companies.

【Master Plan of the “Brilliance of Life Project”】

※A more concrete framework is described on our official website:

【Thematic Project Producer・Thematic Project・Pavilion】


Public Relations Department, Japan Association for the 2025 World Exposition