Press Release

2022.12.12 EXPO 2025 OSAKA, KANSAI, JAPAN Master Licensing Office has been established  – Recruiting Sublicensee Companies that manufacture and sell the products will start –

The Japan Association for the 2025 World Exposition (hereinafter referred to as the Association) has opened “EXPO 2025 OSAKA, KANSAI, JAPAN Master Licensing Office (2025MLO) (hereinafter referred to as the 2025MLO) ” on December 12. The 2025MLO will conduct licensing business utilizing the Association’s intellectual property (Association IP) for the planning, production, and sales of various products using the official logo and official character MYAKU-MYAKU, etc.
The 2025MLO will begin recruiting “sub-licensee companies” which manufacture and sell a variety of products, such as MYAKU-MYAKU plush toys, key chains, towels, and will start manufacturing and selling products in 2023 sequentially.
Through this project, the Association will promote the attractiveness of Expo 2025 Osaka, Kansai, Japan and help build nationwide momentum for the event.

Overview of EXPO 2025 OSAKA, KANSAI, JAPAN Master Licensing Office (2025MLO)

In addition to planning, production and sales of licensed products and their management, the 2025MLO also acts as an agent to approve the use of intellectual property (Association IP), conducts public relations, advertising and sales promotion activities, and develops and manages stores and sales shops for licensed products (official sales shops inside and outside the site and official e-commerce sites).

Official Name: EXPO 2025 OSAKA, KANSAI, JAPAN Master Licensing Office
Abbreviation: 2025MLO
Opening date: Monday, December 12, 2022

Recruitment of businesses that manufacture and sell licensed products (Sublicensee companies)

Sub-licensee companies may use the official logo, official character, design system, and naming to manufacture and sell products in the contracted categories in approved distribution channels.

Application period: From Monday, December 12, 2022
1) From December 12, the 2025MLO inquiry office will begin accepting e-mail inquiries regarding the application process.
2) From the afternoon of December 14, the application requirements are available and the application form can be downloaded from the official 2025MLO website. Please fill out the application form and send it to the inquiry office by e-mail.

▽ Association IP

▽ Official Naming of Licensed Products
OSAKA, KANSAI, JAPAN EXPO 2025 Official Licensed Product

▽2025MLO official WEB site
Scheduled to open: Wednesday afternoon, December 14, 2022
*For details of the application, please refer to the following URL (Japanese only)

Upcoming sales of officially licensed products

The MLO2025 will recruit businesses such as product manufacturers and distributors (sublicensees), and official stores outside of the site (sub-store licensees) that will operate and manage the sale of officially licensed products. The production and sales of officially licensed products will sequentially begin in 2023.


・Regarding the 2025MLO and sublicensee recruitment
Osaka, Kansai, Japan Expo 2025 Master Licensing Office

・Regarding Expo 2025 Osaka, Kansai, Japan
Public Relations Department, Japan Association for the 2025 World Exposition