Press Release

On Monday, June 5, 2023, the Kingdom of the Netherlands held a presentation in Osaka City to announce the theme and design of the Netherlands Pavilion to be exhibited at Expo 2025 Osaka, Kansai, Japan.
The theme of the Netherlands Pavilion is “Common Ground: creating a new dawn together”. This theme is brought to life through the circular design of the pavilion, where an illuminated sphere, or “man-made sun”, shines brightly at the center of the pavilion to symbolize the sun rising on a future of unlimited clean energy. The slogan of “Common Ground” refers to the commitment of the Netherlands to foster the kind of mutual understanding that is necessary to solve global issues.
The pavilion itself is intended to function as a place that brings together different perspectives and expertise to create joint solutions with worldwide partners for the challenges facing our societies and the planet.
In addition, the “Road2Osaka” campaign has been announced, which will take place in the lead-up to Expo 2025 Osaka, Kansai, Japan. This campaign aims at strengthening economic, political, and cultural cooperation with Japan and the East Asian region, and co-creating innovations on the base of “Common Ground.”

Outline of the pavilion

1. Theme of the pavilion
   “Common Ground: creating a new dawn together”
2. Characteristics of the pavilion
   The design of the pavilion is circular and features an illuminated sphere, or “man-made sun”, at the center. This sphere symbolizes the sun rising on a future of unlimited clean energy. The wall surface is designed with curved lines that evoke the image of clean energy generated from water.
3. About the consortium
   “A New Dawn”: a consortium that consists of Japanese and Dutch companies, is in charge of design, construction, maintenance, and completion as well as the visitor experience at the pavilion.
   ・The Kingdom of the Netherlands
   RAU, an architecture firm
   DGMR, an engineering consultancy
   Tellart, an experience design studio
   ・Japan
   ASANUMA CORPORATION, a construction company

(For reference)
▽Special website for the Netherlands Pavilion and ”Road2Osaka” campaign
English: www.nlexpo2025.nl
▽Latest news from the website of the Embassy of the Kingdom of the Netherlands
“Expo 2025 Osaka: design of the Netherlands Pavilion unveiled”
https://www.netherlandsandyou.nl/latest-news/news/2023/06/05/expo-2025-osaka-design-of-the-netherlands-pavilion-unveiled

Inquiries

Public Relations Department, Japan Association for the 2025 World Exposition
e-mail: media@expo2025.or.jp