Press Release

2023.11.24 “Thematic Project Producer KAWAMORI Shoji”, Joint Project for the Observation of Biodiversity “Connecting Life! Myaku-Myaku-Ikimono (Living Creatures) Quest” Started 500 Days Before the Opening of the Expo
From the left (title of honor omitted):
FURUKAWA Kazu, President, National Institution for Youth Education
KAWAMOTO Kenichi, Director General, Policy and Planning Bureau, Japan Association for the 2025 World Exposition
FUJIKI Shogoro, CEO, Biome Inc.
KAWAMORI Shoji, Thematic Project Producer, Expo 2025 Osaka, Kansai, Japan
FUJIWARA Yoshiki, Executive Officer, Head of Commercial Business Development
Representative Director and Vice President, Coca-Cola Customer Marketing Co., Ltd.
ITOTANI Yoshiteru, Managing Executive Officer, Overseeing Expo/IR Promotion Office, TOPPAN Holdings Inc.
OKAMOTO Hiroyuki, CEO, Promotion and IR General Director, Kura Sushi Inc.

On November 22, 2023, a press conference (hosted by Vector Vision Inc.) was held at the National Olympics Memorial Youth Center, regarding the joint project of the Signature Pavilion “LIVE EARTH JOURNEY” (theme: Totality of Life) at Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”), produced by Thematic Project Producer KAWAMORI Shoji.
At this presentation, we announced that the project “Connecting Life! Myaku-Myaku Living Things Quest” under the theme of “Nature Positive: Restoring Biodiversity,” would start on November 30, 500 days before the opening of the Expo. Through this project, we hope that people will experience that “we humans live on the basis of biodiversity,” which will lead to the realization of the theme of the Expo “Designing Future Society for Our Lives.”
Thematic Project Producer KAWAMORI Shoji as well as Biome Inc., Coca-Cola Bottlers Japan Inc., TOPPAN Holdings Inc., and Kura Sushi Inc., who are all involved in this project, presented their initiatives on various biodiversity and their enthusiasm for the project. As a guest speaker, Ms. Furukawa of the National Institution for Youth Education spoke about the importance of education through hands-on activities together with nature.

Comment from Thematic Project Producer KAWAMORI Shoji

After today’s press conference, I am thrilled and very excited to be able to launch the Signature Pavilion “LIVE EARTH JOURNEY” joint project with our sponsors. We encourage everyone to participate in this project, which allows you to experience biodiversity firsthand and take the first step toward finding living creatures outdoors. I believe that by coming into contact with the brilliance of life in living things, everyone will experience an awareness of their own hidden senses and sensitivities. The Signature Pavilion “LIVE EARTH JOURNEY” will also feature a variety of exhibitions that will allow visitors to experience the brilliance of life.

Photos of the press conference

Thematic Project Producer KAWAMORI Shoji having contact with nature at the National Olympics Memorial Youth Center, the press conference venue
FUJIKI Shogoro, CEO of Biome Inc., amazed by the initiatives conducted by each company

For reference

・ Official website “Connecting Life! Myaku-Myaku Living Things Quest”
URL:https://shojikawamori.jp/expo2025/biome_quest/ (Japanese)
・KAWAMORI Shoji Official Website, Expo 2025 Osaka, Kansai, Japan dedicated webpage
URL:https://shojikawamori.jp/en/

Inquiries

Public Relations Department, Japan Association for the 2025 World Exposition
E-mail: media@expo2025.or.jp