Press Release

　　　　　　　　　　　　　　―Global Promotion in the Run-up to the Opening of the Expo―

　　　　　　　　　　　　　　　　　　 　　　MYAKU-MYAKU　in　Singapore　

　　　　　　　　　　　　　　　　　　　　　　MYAKU-MYAKU in Thailand

The Japan Association for the 2025 World Exposition (hereafter referred to as “the Association”) will promote Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) at China (Guangdong) International Tourism Industry Expo (Guangdong, China, 13 September -15 September 2024), 2024 China International Fair for Trade in Services (Beijing, China, 12 September-16 September 2024),  JAK-Japan Matsuri 2024 (Jakarta, Indonesia, 14 September-15 September 2024), Korea-Japan Festival 2024 (22 September 2024).

A PR booth will be set up to promote the attractions of the Expo and the official character MYAKU-MYAKU will appear at the venue for a meet-and-greet with visitors. In addition, we will conduct a campaign in which those who take photos and post them to social media will be given commemorative Expo items. This will be MYAKU-MYAKU’s first visits to China, Indonesia and South Korea. With less than 220 days to go before the opening of the Expo, MYAKU-MYAKU will be actively promoting the attractions of the Expo overseas to build momentum.

Outline of Events
1. China (Guangdong) International Tourism Industry Expo *Local time
China (Guangdong) International Tourism Industry Expo is the largest international travel fair in Guangdong province, organised by the Guangdong Provincial Tourism Development and Security Center under the umbrella of the Culture and Tourism Agency of Guangdong Province.
Dates:                 Friday 13 September, 9:00~17:00 (9:00~12:00 is only for related parties and media)
　　　　　　　 Saturday 14 September 9:00~17:00
Sunday 15 September 9:00~16:00
Venue:                China Import and Export Fair Complex, Guangzhou
Access:               https://www.ciefc.com/en/exhibition_465/transportation/
Exhibit details:
● Expo 2025 Osaka, Kansai, Japan PR booth display
● MYAKU-MYAKU appearance and quiz competition on the main stage (Only 13 September)

2. 2024 China International Fair for Trade in Services (CIFTIS)
CIFTIS is a one of the three biggest exhibitions in China. It is an all-inclusive international exhibition and trade platform dedicated to trade in services.
Date:                   Thursday 12 September 14:00~17:00
                            Friday 13 –　Sunday 15 September 9:00~17:00
                            Monday 16 September 9:00~16:00
Venue:                China National Convention Center (CNNC) and Shougang Park
Address:              No.7 Tianchen East Road, Chaoyang District, Beijing, China
　　　　　　　 https://www.ciftis.org/en/channel/c062255462c742e0b98e6cbddd740727/
Exhibit details:
● Expo 2025 Osaka, Kansai, Japan PR booth display at the JETRO booth
● Presentation of Expo 2025 on the main stage (15-16 September)
● PR activities by MYAKU-MYAKU inside the venue (15-16 September)

3. JAK-Japan Matsuri 2024
JAK-Japan Matsuri (JJM) was first held in 2009 as a public-private partnership to deepen mutual understanding through exchange between the people of Japan and Indonesia. Since then, it has been held annually in Jakarta as an event to foster friendship and amity between the two countries.
Date:                   Saturday 14 – Sunday 15 September 10:00~21:00
Venue:                JMM
Expo booth:         (1) in the JNTO booth (General No. 11-12), (2) Traveling Japan Area No. 12 booth
Address:             Parkir Timur Gelora Bung Karno Jakarta
　　　　　　　 https://jakjapanmatsuri.id/lokasi-jpn.html (Japanese and Indonesian)

Exhibit details:
● Expo 2025 Osaka, Kansai, Japan PR booth display
● PR activities by MYAKU-MYAKU inside the venue
● Collaboration with Image up character of Ehime Pref “MICAN”

4. Korea-Japan Festival 2024
Since its launch to commemorate the 40th anniversary of the normalization of diplomatic relations between Japan and Korea (“Japan-Korea Friendship Year 2005”), the Korea-Japan Festival has grown into one of the largest private exchange events between the two countries. This year will mark its 20th anniversary. There will be live performances by both Japanese and Korean artists on the stage located in the centre of the hall, a corner for experiencing Japanese and Korean culture, sales of local products from various regions in Japan and Korea, and a space for enjoying street food from both countries. Last year, the event attracted a total of 70,000 visitors over the two-day period, making it a place that conveys the charms of both Japan and Korea to the general public.
Date:                   Sunday 22 September 11:00~18:30
Venue:                Coex Exhibition Centre D (3rd Floor)
Address:       　 513, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
　　　　　　　 https://www.coexcenter.com/directions-map-subway/
Exhibit details:
● Expo 2025 Osaka, Kansai, Japan PR booth display
● PR activities by MYAKU-MYAKU inside the venue
● MYAKU-MYAKU to appear at the main stage

[Enquiries]
Global Communication Department, Japan Association for the 2025 World Exposition
Email: globalpr@expo2025.or.jp