Press Release

~ Many cute plush toys!~

The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) and the Expo 2025 Osaka, Kansai, Japan Master Licensing Office (hereinafter referred to as the “2025MLO”) will release the second series of collaboration products with Sanrio characters on Friday, 11 October, 2024.

Following on from the key holders and stationery that were so well received in the first series, this time a new series of highly anticipated plush toys is being launched.. The adorable designs feature Hello Kitty, a special supporter of Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”), and other Sanrio characters dressed as MYAKU-MYAKU.

To further boost the excitement for the Expo, which is just six months away, the collaborative products with Sanrio Characters will be on sale at the Expo 2025 Osaka, Kansai, Japan Official Stores (including the Official Online Store)and some Sanrio Shops.

■ Product Overview

Plush toys 6 characters
Hello Kitty, My Melody, Cinnamoroll, Kuromi, Pom Pom Purin, Hangyodon
Total 12SKU
* For details, please refer to the product specifications (attached).
▽ Date of release: Friday, 11 October 2024 (Friday)
▽ Sales outlets: Expo 2025 Osaka, Kansai, Japan Official Online Store: (https://expo2025shop.jp/)
Expo 2025 Osaka, Kansai, Japan Official Stores (excluding some shops)
　　　　　Sanrio Shops *Sold only at the following shops:
　　　　　Sanrio NISHIGINZA Shop
　　　　　Sanrio vivitix HEP FIVE Shop
　　　　　Sanrio Gift Gate Namba Ebisubashi Shop
　　　　　Sanrio LaLaport EXPOCITY Shop
　　　　　Sanrio Gallery Kyoto Shop
　　　　　Sanrio KYOTO Porta Shop
　　　　　Sanrio Kobe Harbour Land Store

(Enquires)

■ About the 2025 Expo 2025 Osaka, Kansai, Japan Master Licensing Office,
Official Stores, and Official Licensed Products
Expo 2025 Osaka, Kansai, Japan Official Licensed Products Customer Helpdesk
Reception hours: 9:00 to 17:00 (except Saturdays, Sundays, public holidays, and year-end/New Year holidays)
Telephone: 06-6948-0839
Email: info@expo2025mlo.jp

■ Enquiries from the press and media
・Expo 2025 Osaka, Kansai, Japan Official Store and Official Licensed Products
Expo 2025 Osaka, Kansai, Japan Master License Office – Public Relations Helpdesk
Email: press@expo2025mlo.jp
TEL: 03-6821-8789