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The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) will launch promotional videos starring Sanrio’s Hello Kitty, a world-famous popular character representing Japan and a special supporter of Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) and MYAKU-MYAKU, the official character of Expo 2025 Osaka, Kansai, Japan and deploy them as a PR promotion just before the opening of the Expo.
The Association will widely promote the various attractions of Expo 2025 Osaka, Kansai, Japan, which opens soon. for example “Significance of the Expo” in a statement issued on 3 January this year, the “Grand Ring” the symbol of the Expo site and the number of countries officially participating from overseas being far excess of that of Japan World Exposition Osaka 1970 etc., in an interactive style between Hello Kitty and MYAKU-MYAKU through digital signage in the city and major transport systems, as well as on the official website and social media of the Expo.
■ Date of publication: Monday, 10 February 2024
■ Promotion Videos
①② Hello Kitty and MYAKU-MYAKU: “Why are we having the Expo?” 60s ver., 30s ver.
https://youtu.be/dfFSomJsQjQ (60s)
https://youtu.be/Mc5cHlXQ8RM (30s)
③ Hello Kitty and MYAKU-MYAKU: “Expo is a place where surprises await” 30s.
https://youtu.be/_Khj1d26G6A
④ Hello Kitty and MYAKU-MYAKU: “Expo is a place where wonder comes to life” 30s
https://youtu.be/qnvSO6-b5nw
■ Videos for digital signage 15s ‘Explore The Expo!’
① “On the Grand Ring”
② “Under the Grand Ring”
③ “Distinctive pavilions”
④ “Number of Official Participants”
⑤ “Gourmet”
⑥ “My life will change”
⑦ “I can’t wait to go to the Expo!”
©️ 2025 SANRIO CO., LTD. APPROVAL NO. L655961
■ Deployment Points
Digital signage in towns, major transport hubs and commercial facilities, web advertising, the Expo’s official website and official social media etc.
(Enquiries)
Global Communication Department, Japan Association for the 2025 World Exposition
Email: globalpr@expo2025.or.jp