Digital Wallet
What is the EXPO2025 Digital Wallet?
EXPO2025 Digital Wallet is an app service designed to promote understanding of cashless payments at Expo 2025 Osaka, Kansai, Japan, build excitement before the Expo, and help people understand the Expo’s theme of “digital” and “action for the future” while participating in the Expo.
This service is a wallet application based on a dual method using server-managed Web2 (*1) and blockchain (*2) Web3 (*3) domain management methods. It includes “Use/Earn/Collect” and “Connect” features as part of a programme that users can participate in even before the Expo.
- *1 Web2: Dynamic web services with two-way information flow, like the Internet.
- *2 Blockchain: A type of database technology that records information and manages data in units called blocks, which are connected like a chain to store.
- *3 Web3: Decentralised web services using blockchain technology
Download the app!
“Use” feature in MYAKU-PE!
MYAKU-PE!
MYAKU-PE! is electronic money unique to the Expo that can be loaded via credit card or bank account and used for 2D code payments.
It can be used before the Expo at stores nationwide that accept Visa touch payments, both inside and outside the Expo site.
Click here for more details (MYAKU-PE! introduction page)
“Earn” feature in MYAKU-PO!
MYAKU-PO!
Users can earn points even before the Expo opens by participating in various Expo momentum-building and SDGs-related campaigns run by partner companies/organisations, which can then be converted into MYAKU-PO! points.
MYAKU-PO! points can be exchanged for exclusive original goods, admission tickets, services and experiences at the Expo site.
Click here for more details (MYAKU-PO! introduction page)
“Collect” feature in MYAKU-N!
MYAKU-N!
Participate in Expo-related events and use MYAKU-PE! and MYAKU-PO! to receive exclusive NFTs that you can’t get anywhere else.
You can also create your own one-of-a-kind NFT using your favourite image data.
Click here for more details (MYAKU-N! introduction page)
“Connect” feature for “Business Collaboration Services”
We are providing a momentum-building service that “connects” Expo visitors with the Expo in collaboration with pavilions and partner companies/organisations that support the Expo even before it begins.
Using Soul Bound Token (SBT) (*4), created using blockchain technology, users can receive benefits by using SBT, which serves as proof of participation in Expo-related stamp rallies and events outside the Expo site.
To learn more about the Digital Wallet, click here.
Please click here to see our track record of past business collaboration services.
- *4 SBT (Soul Bound Token): A type of NFT (non-replaceable digital data) created based on a blockchain, which is non-transferable to others.
MYAKU-MYAKU Reward Programme
MYAKU-MYAKU
Reward Programme
The MYAKU-MYAKU Reward Programme allows you to earn “experience points (exp)” for each status you reach by using MYAKU-PE! and MYAKU-PO! or by participating in Expo-related events, etc. The programme offers rewards according to the user’s status based on their digital wallet usage.
There are seven tiers of status, and the higher your status, the more rewards you can get.
In addition to the status and rewards information announced in the first phase (launched in July 2024), a more enhanced rewards programme was launched in December 2024 as the second phase.
Status-Based Rewards
Rewards can be earned in three different ways depending on user status (see below): rewards for all users, first-come-first-served rewards, and lottery rewards.
Each Status | ||
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‹Rewards for All Users›
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MYAKU-N!
Receive a digital wallet-exclusive NFT of your choice based on your status.
●Eligible Statuses for Rewards
‹First-Come-First-Served Rewards›
Rewards can be earned on a first-come, first-served basis according to your status. Please note that it may be necessary to wait as availability is affected during peak usage. The reward distribution ends when the planned quantity is reached.
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Meet MYAKU-MYAKU
You can take a special commemorative photo with MYAKU-MYAKU at EXPO2025 Digital Wallet Park.
●Eligible Status for Rewards
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Wallet Park Lounge Access
Access the lounge in the EXPO2025 Digital Wallet Park.
- *Available anytime when there is space in the lounge.
●Eligible Status for Rewards
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Gifts
Special commemorative items will be given away at select pavilions in the Expo site.
- *Click here to see participating pavilions where you can receive commemorative items.
●Eligible Statuses for Rewards
‹Lottery Rewards›
Advance application for each reward is required depending on your status. Winning chances vary depending on the number of lottery tickets granted based on your status.
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Producer-Guided Tours
Get exclusive access to a special guided tour led by the 8 Signature Pavilion producers.
- *Admission ticket purchase and visit date reservation required.
- *Only those who have reserved a visit on the scheduled producer-guided tour dates are eligible to enter the lottery.
- *The producer-guided tour schedule will be decided after February.
●Eligible Statuses for the Lottery
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Producer Commemorative Items
Receive exclusive commemorative items including merchandise autographed by the eight Signature Pavilion producers.
- *You can enter to receive commemorative items from each producer.
●Eligible Statuses for the Lottery
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Exclusive Pavilion Entry
Reserve and enter eight Signature Pavilions and select pavilions using your digital wallet.
Click here to see participating pavilions as of December.- *Advance admission ticket purchase and visit date reservation required.
●Eligible Statuses for the Lottery
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Priority Event Seating
Get priority seating at select events.
Click here for eligible events as of December.- *Advance admission ticket purchase and visit date reservation required.
●Eligible Statuses for the Lottery
List of Rewards by Status
LEGEND | DIAMOND | PLATINUM | GOLD | SILVER | BRONZE | ||
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MYAKU-N! | ○ | ○ | ○ | ○ | ○ | ○ | |
Wallet Park Lounge Access | ◎ | ||||||
Meet MYAKU-MYAKU | ◎ | ||||||
Gifts | ◎ | ◎ | ◎ | ◎ | ◎ | ||
Number of lottery tickets (total) | 56 | 36 | 20 | 8 | 1 | ||
Producer-Guided Tours | ● | ● | ● | ||||
Producer Commemorative Items | ● | ● | ● | ● | ● | ||
Exclusive Pavilion Entry | ● | ● | ● | ||||
Priority Event Seating | ● | ● | ● | ● | ● |
◎First-come-first-served rewards ●Lottery rewards ○Rewards for all users
- ◎:Distribution of first-come-first-served rewards ends when the planned number of rewards available is exceeded or during peak usage periods when waiting is required.
- ●:Advance application required for lottery entry.
How to Enter and Use the Lottery
‹How to Enter and Use the MYAKU-MYAKU Reward Programme Lottery›
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Purchase an admission ticket and select/book your visit date!
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Apply for rewards available on your reserved date!
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Show your digital wallet’s digital ticket to gain entry into the designated pavilion(s) or event(s) that you’ve won!
How to Earn Experience Points (exp)
As of 4 Mar. 2025
Requirements | Experience Points |
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Wallet Services | |
Adding money to(charging) MYAKU-PE!: 1 yen = 1 exp | ー |
MPM payment via MYAKU-PE! (first time) | 3,000exp |
MYAKU-PO! app linking (for each service) | 5,000exp |
MYAKU-PO! event participation (for each event) | 1,000exp |
Participating in eligible business collaboration services | 10,000exp |
Participating in the Expo | |
Linking your Digital Wallet ID to your Expo ID | 30,000exp |
Completing MYAKU-PE! facial recognition registration | 30,000exp |
Hold a ticket (Super Early-Bird One-Day Ticket, Early-Bird One-Day Ticket, One-Day Ticket, Weekday Ticket, Special Discount Ticket) | 30,000exp |
Hold a ticket (Opening Ticket/ First-Half Period Ticket, Night Ticket) | 15,000exp |
Having a ticket (Season Passes and Summer Passes) | 50,000exp |
Participating in eligible pavilion events, etc. | 30,000exp |
Participate in time-limited campaigns | To be announced on official website |
- Earnable experience points from December 2024
- Earnable experience points from March 2025
- *Experience point (exp) earning conditions may be subject to change in the future.
- *Experience points are automatically awarded after linking your Digital Wallet ID to your ExpoID, even for previously purchased tickets.
Sponsors
Platinum Partners
- Sumitomo Mitsui Banking Corporation
- NEC Corporation
Gold Partners
- Resona Bank, Limited
- SBI Holdings, Inc.
- EVERING Co., Ltd.
Bronze Partner
- HashPort Inc.
Suppliers
- MUFG Bank, Ltd.
- Gift Pad Co.,Ltd.
- Mitsubishi UFJ NICOS Co.,Ltd.
- BONX INC.