Press Release

2025.06.09 TV Commercial during the Expo Period “Once-in-a-lifetime, every time.” To Air From 14 June

The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) is pleased to announce that a new TV commercial titled “Once-in-a-lifetime, every time.” will air nationwide from Saturday, 14 June 2025 to promote Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”).
The new commercial depicts visitors experiencing a wide variety of pavilions, events, and international exchanges at the Expo, conveying the excitement and fun of the Expo where visitors can have new once-in-a-lifetime experiences each and every time they visit.
The Association will widely promote this commercial on the Expo’s official website and social media, etc. to encourage more people to make early reservations for the Expo, which has been well received since its opening.

■ Broadcast date: Scheduled to air nationwide from Saturday, 14 June 2025

■ Title: “Once-in-a-lifetime, every time.”

“Day” version, 15 seconds: https://youtu.be/fR3gXrIuux0

“First Time” version, 15 seconds: https://youtu.be/7_Qrb81qaSk

“World Tour” version, 15 seconds: https://youtu.be/oRne-9Yehb4