The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) has launched a new TV commercial titled “Once-in-a-lifetime, every time.” to promote Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”). In addition to the currently airing “Day” version, “First Time” version, and “World Tour” version, two new versions will be aired nationwide from 20 June 2025. The “Night” version conveys the attractions of the Expo at night, and the “30-second” version conveys the combined daytime and nighttime attractions of the Expo.
The new commercial depicts visitors experiencing a wide variety of pavilions, events, and international exchanges at the Expo, conveying the excitement and fun of the Expo where visitors can have new once-in-a-lifetime experiences each and every time they visit as well as the dazzling beauty of the Expo at night.
The Association will widely promote this commercial on the Expo’s official website and social media, etc. to encourage more people to make early reservations for the Expo, which has been well received since its opening.
■ Broadcast date: Scheduled to air nationwide from Friday, 20 June 2025
■ Title: “Once-in-a-lifetime, every time.”
“Night” version, 15 seconds
https://youtu.be/xAIxWJKPzMAL
“30-second” version, 30 seconds
https://youtu.be/s9JrH-fP4Fc
(Public Relations and Promotion Bureau)