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2025.07.02 EXPO2025 Digital Wallet and Official Tourism Site Launch of “Experience Something Special Across Japan Campaign!” (Phase 1)

 The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) is pleased to announce that Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) the official tourism site “Expo 2025 Official Experiential Travel Guides” and EXPO2025 Digital Wallet will launch the “Experience Something Special Across Japan Campaign!” as a business collaboration service starting Wednesday, 2 July 2025.
As part of this campaign, participants can purchase experiential travel products via the official tourism site or visit the EXPO2025 Digital Wallet Park at the Expo site to receive exclusive, limited-edition original SBTs* distributed through the official tourism site and EXPO2025 Digital Wallet Park.
Participants who collect both types of these SBTs will also receive a specially designed complete SBT, 30,000 experience points (exp) through the “MYAKU-MYAKU Reward Programme”, and a discount coupon that can be used at the “MYAKU-PO! Terrace” rest area located in the EXPO2025 Digital Wallet Park.
In addition to visiting the Expo, please take this opportunity to enjoy special experiences and journeys across Japan that reflect to the Expo theme!

*SBT (Soul Bound Token): SBT utilises the technology of NFT (Non-Fungible Token), which is non-fungible digital data created based on a blockchain. It is a system that cannot be tampered with and cannot be transferred to others.

– Campaign Overview

 ・Campaign Period
  Wednesday, 2 July 2025 – Sunday, 31 August 2025

 ・Benefits
  1.Campaign-exclusive SBTs
  2.30,000 exp points in the MYAKU-MYAKU Reward Programme (only for residents in Japan)
  3.Discount coupons that can be used at “MYAKU-PO! Terrace”, the rest area in the EXPO2025 Digital Wallet Park
   Discount coupons provide between 25% to 100% off the standard usage fee of JPY¥800
   *Offer valid until Monday, 13 October/

How to participate

  1. Purchase an experiential travel product listed on the “Expo 2025 Official Experiential Travel Guides” site. Then receive a SBT via email after completing the travel experience.
  2. Scan the designated 2D code at the EXPO2025 Digital Wallet Park to receive another SBT.
  3. Participants who receive both SBTs as described in steps 1 and 2 above can automatically receive a complete SBT and 30,000 exp in the MYAKU-MYAKU Reward Programme (only for residents of Japan).
  4. Present the complete SBT at the reception desk at EXPO2025 Digital Wallet Park to participate in a drawing to receive a discount coupon redeemable at the MYAKU-PO! Terrace rest area.

    ・Notes
    *This campaign applies only to those who purchase travel products via the Expo 2025 Official Experiential Travel Guides site. Only reservations with travel dates on or before Sunday, 31 August 2025 are eligible.
    *Even multiple experiential travel products are purchased, campaign eligibility is limited to one participation per person.
    *Please note that it may take time to receive rewards.

(For reference)
・About the Expo Official Tourism Website “Expo 2025 Official Experiential Travel Guides”

We introduce many fascinating travel products and experience plans from all over Japan, where you can feel the theme of Expo 2025 Osaka, Kansai, Japan, as well as make reservations and payments on the website.
Website URL: https://www.expo2025travel.jp/

・About EXPO2025 Digital Wallet
The following websites have been established to provide information on how to use the EXPO2025 Digital Wallet.

– App download links
 <App Store URL>
https://apps.apple.com/jp/app/id6450660947
 <Google Play URL>
https://play.google.com/store/apps/details?id=io.hashport.hashwallet

– EXPO2025 Digital Wallet
https://www.expo2025.or.jp/digitalwallet/

– Introduction to Cashless Payment
https://www.expo2025.or.jp/cashless/


(Policy and Planning Bureau)