The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) has been running the “Embark on a Special Trip Campaign!” (Phase 1) as a business collaboration service between the official tourism site “Expo 2025 Official Experiential Travel Guides” and EXPO2025 Digital Wallet. Due to popular demand, the Association is pleased to announce the launch of Phase 2 of the campaign from Monday, 1 September.
As part of this campaign, participants can obtain exclusive original SBTs* both by purchasing experiential travel products such as experiences and tours via the official tourism site and by visiting the EXPO2025 Digital Wallet Park at the Expo site.
Additionally, participants who collect both types of these SBTs will also receive a specially designed complete SBT, 30,000 experience points (exp) through the “MYAKU-MYAKU Reward Programme”, and a discount coupon that can be used at the “MYAKU-PO! Terrace” rest area located in the EXPO2025 Digital Wallet Park.
In Phase 2, in addition to the above benefits, the first 1,000 overseas residents outside Japan who book an experience or tour valued at 10,000 yen or more per person and also use “MYAKU-PO! Terrace” will receive an original MYAKU-MYAKU hand towel.
In addition to visiting the Expo, please take this opportunity to enjoy special experiences and journeys across Japan that reflect the Expo theme!
*SBT (Soul Bound Token): SBT utilises the technology of NFT (Non-Fungible Token), which is non-fungible digital data created based on a blockchain. It is a system that cannot be tampered with and cannot be transferred to others.
Campaign Overview
・Campaign Period
Monday, 1 September 2025 – Monday, 13 October 2025
・Benefits
(1) Campaign-exclusive SBTs
(2) 30,000 exp points in the MYAKU-MYAKU Reward Programme (only for residents in Japan)
(3) Discount coupons that can be used at “MYAKU-PO! Terrace”, the rest area in the EXPO2025 Digital Wallet Park
(25% to 100% off the standard usage fee of 800 yen [excluding tax])
(4) ④ The first 1,000 overseas residents who book a travel product, such as an experience or tour, valued at 10,000 yen or more per person and use the “MYAKU-PO! Terrace” will receive an original MYAKU-MYAKU hand towel.
*Offer at EXPO2025 Digital Wallet Park valid until 17:30 on Monday, 13 October.
How to participate
1.Purchase an experience or tour product listed on the “Expo 2025 Official Experiential Travel Guides” site by Thursday, 9 October. After completing the experience/tour, receive a SBT via email.
*Eligible products: experiences, one day tours and overnight tours (Excludes free products and attraction ticket purchases.)
*The email will be sent by Friday, 10 October for experiences or tours taking place between Saturday, 11 October and Monday, 13 October.
2. Scan the designated 2D code at the EXPO2025 Digital Wallet Park to receive another SBT.
3. Participants who receive both SBTs as described in Steps 1 and 2 above can receive a complete SBT through the EXPO2025 Digital Wallet app. Residents in Japan can also get 30,000 exp in the MYAKU-MYAKU Reward Programme.
4. Present the complete SBT at the reception desk at EXPO2025 Digital Wallet Park to participate in a drawing to receive a discount coupon redeemable at the MYAKU-PO! Terrace rest area.
5. The first 1,000 overseas residents who purchased a product valued at 10,000 yen or more in Step 1 and present their SBT (found in the email sent to them) at the EXPO2025 Digital Wallet Park reception desk and use the MYAKU-PO! Terrace rest area will receive an original hand towel.
* The email will be sent 7-10 days before the day of the experience or tour.
* Participants who use the MYAKU-PO! Terrace rest area with the discount coupon received in Step 4 are also eligible.
* A passport or other ID may be required as proof of overseas residence.
・Notes
* This campaign applies only to those who purchase travel products such as experiences or tours via the Expo 2025 Official Experiential Travel Guides site. Only reservations with travel dates up to Monday, 13 October 2025 are eligible.
* Even if multiple experiential travel products are purchased, campaign eligibility is limited to one participation per person.
* Please note that it may take time to receive rewards.
* One original hand towel will be given per SBT issued to the first 1,000 overseas residents who purchase an experience or tours valued at 10,000 yen or more per person and also use MYAKU-PO! Terrace.
SBT images
(For reference)
・About the Expo Official Tourism Website “Expo 2025 Official Experiential Travel Guides”
We introduce many fascinating experiences and travel packages from all over Japan, where you can feel the theme of Expo 2025 Osaka, Kansai, Japan, as well as make reservations and payments on the website.
Website URL: https://www.expo2025travel.jp/
・About EXPO2025 Digital Wallet
The following websites have been established to provide information on how to use the EXPO2025 Digital Wallet.
App download links
<App Store URL>
https://apps.apple.com/jp/app/id6450660947
<Google Play URL>
https://play.google.com/store/apps/details?id=io.hashport.hashwallet
EXPO2025 Digital Wallet
https://www.expo2025.or.jp/digitalwallet/
Introduction to Cashless Payment
https://www.expo2025.or.jp/cashless/
(Policy and Planning Bureau)