The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”), will add new opportunities to earn experience points (exp) and benefits to the “MYAKU-MYAKU Reward Programme” in the latest update to the “EXPO2025 Digital Wallet”. In addition, starting today (4 March), the first lottery for reward programme benefits will open. Through the digital wallet service, we will provide new digital services that will make the Expo a more enjoyable and convenient experience. By further enhancing the experience at the Expo site, we hope to make the digital wallet even more enjoyable to use and provide users with a special experience unique to the Expo.
▽ New MYAKU-MYAKU Reward Programme experience point earning opportunities launched
The digital wallet’s rewards programme allows users to earn experience points (exp) by fulfilling certain conditions, such as using Expo-related services and participating in events. Users can then use these points to receive special rewards within the Expo site.
We announced several ways in which players could earn exp in December last year, but from today, the following new ways to earn exp have been added:
・Linking to ExpoID
By linking their Expo ID*1 with their Digital Wallet ID*2, users can earn 30,000 experience points.
*1 Expo ID: A login ID used across various services for Expo 2025 Osaka, Kansai, Japan.
*2 Digital Wallet ID: An ID issued when using the EXPO 2025 Digital Wallet App.
・Registering for Facial Recognition
Users can earn 30,000 experience points by registering for the MYAKU-Pe! (e-money) facial recognition system 5and experiencing payment through facial recognition at the Expo site.
・Having a ticket
Users can earn experience points by holding the following tickets:
*Only available to those who have an Expo ID.
| Super Early-Bird One-Day Ticket, Early-Bird One-Day Ticket, One-Day Ticket, Weekday Ticket, Special Discount Ticket | 30,000 exp |
| Opening Ticket/ First-Half Period Ticket, Night Ticket | 15,000 exp |
| Season Pass/ Summer Pass | 50,000 exp |
・Business Cooperation Services (participation in eligible business collaboration services)
As part of the “Business Cooperation Services” , users can earn NFTs by participating in events in collaboration with various cooperating businesses from before the Expo. In addition, one way to earn experience points (exp) is to participate in “eligible business cooperation services.” If users participate in an event related to the Expo’s theme weeks* and meet the conditions (earn 5 or more NFTs in each field), they can earn 10,000 exp for each field.
*Theme Weeks: An initiative in which countries around the world work together to solve global issues and create the “future society for our lives”.
・Business Cooperation Services (participation in eligible pavilion events, etc.)
By participating in the following events linked to the Digital wallet at specific pavilions, users can earn 30,000 exp per pavilion:
Signature Pavilions
■ Signature Pavilion “Better Co-Being” by Producer MIYATA Hiroaki
The Better Co-Being Virtual Pavilion will exhibit the “Better Co-Being Journal” created from everyone’s memories. Users can create their journal on a website that will be launched in the future. In addition, those who have converted their NFT (SBT) will receive 30,000 exp in the MYAKU-MYAKU Reward Programme.
■ Signature Pavilion “Playground of Life: Jellyfish Pavilion” by Producer NAKAJIMA Sachiko
Before the event, users will be able to participate in events related to Producer NAKAJIMA and the pavilion, as well as participate in an NFT stamp rally around the pavilions in the venue. If you collect three stamps, you will receive a complete NFT and 30,000 exp in the MYAKU-MYAKU Reward Programme.
■ Signature Pavilion “null²” by Producer OCHIAI Yoichi
An NFT stamp rally will be held on the website of the signature pavilion “null²” and around the pavilions in the venue. Those who collect all the NFTs and achieve the complete SBT will be awarded 30,000 exp in the MYAKU-MYAKU Reward Programme.
Domestic Pavilions
■ Future City
You can get original NFT stamps by participating in the Future City Pavilion’s pre-event events, visiting the pavilion, and visiting the Virtual Future City website. If you collect three stamps, you will receive a mission completion stamp and 30,000 exp in the MYAKU-MYAKU Rewards Programme.
■ PASONA NATUREVERSE
An NFT stamp rally will be held both at the Expo site, at the Pasona Group Pavilion “PASONA NATUREVERSE”, and at popular spots around Awaji Island outside the Expo site. Those who acquire the complete set of NFTs will be awarded 30,000 exp in the MYAKU-MYAKU Reward Programme.
・Participating in Limited-Time Campaigns
In the future, we plan to hold a limited-time campaign for Digital Wallet-related services in which users can earn a certain amount of exp by participating in the campaign. Details will be announced on the Association’s “What’s New” page.
Methods of Earning exp as of 4 March 2025
| Condition | Amount of exp |
| Wallet Services | |
| Charge MYAKU-Pe! | JPY ¥1 = 1 exp |
| Use MYAKU-Pe! MPM payment (first time) | 3,000 exp |
| Connect MYAKU-Pe! app (each service) | 5,000 exp |
| Participate in MYAKU-Pe! event (each event) | 10,000 exp |
| Participate in eligible Business Cooperation Services | 10,000 exp |
| Participate at the Expo | |
| Connect Digital Wallet ID and ExpoID | 30,000 exp |
| Register for Facial Recognition on MYAKU-Pe! | 30,000 exp |
| Hold a ticket (Super Early-Bird One-Day Ticket, Early-Bird One-Day Ticket, One-Day Ticket, Weekday Ticket, Special Discount Ticket) | 30,000 exp |
| Hold a ticket (Opening Ticket/ First-Half Period Ticket, Night Ticket) | 15,000 exp |
| Hold a ticket (Season Pass/ Summer Pass) | 50,000 exp |
| Participate in eligible pavilion events etc. | 30,000 exp |
| Participate in time-limited campaigns | To be announced on official website |
Red: Available from December 2024 Black: Available from March 2025
▽ New benefits added to the MYAKU-MYAKU Rewards Programme
As part of the Rewards Programme, a new benefit (lotteries) that can be experienced at the venue will be added.
For details on the Rewards Programme benefits announced in December of last year, please see here:
https://www.expo2025.or.jp/en/news/news-20241204-02/
<List of additional benefits>
・Future City: Special admission
Users can reserve entry to the Future City pavilion via their Digital Wallet.
・KidZania Japan presents “Kodomo Mirai Festival”: Priority seating
This event will be held on Thursday, 7 August at the EXPO Arena “Matsuri” at the Expo site and is hosted by KCJ GROUP Co., Ltd., which operates KidZania Japan. Users will receive a special experience where they can take photos with a star-studded cast, as well as a guaranteed ticket to participate in a quiz.
▽ First lottery for reward programme benefits begins!
Starting today, applications will be accepted for the first lottery for reward program benefits in the Digital Wallet app service. A total of six* lotteries will be held during the Expo, with the lottery system being used for about the first month, after which applications will be accepted on a first-come, first-served basis.
*There will be three lotteries for producer memorabilia only.
| First round of applications (lottery) | Second round of applications (first-come, first-served) | ||||||||
| Round | Reward period | Special entry to pavilions, Guided tours with producers, Priority seating at events | Producer memorabilia | Special entry to pavilions (Signature Pavilions only) | Guided tours with producers, Special entry to pavilions (Domestic Pavilions), Priority seating at events | ||||
| Application Period | Results | Results | Application Period | Application Period | |||||
| From | To | From | To | From | To | ||||
| 1st | 13 April -12 May | 4 March | 17 March | 21 March | 3 April | 21 March | 2 April | 21 March | 10 April |
| 2nd | 13 May –12 June | 13 March | 10 April | 14 April | 3 May | 14 April | 2 May | 14 April | 10 May |
| 3rd | 13 June –12 July | 13 April | 10 May | 14 May | 3 June | 14 May | 2 June | 14 May | 10 June |
| 4th | 13 July –12 Aug | 13 May | 10 June | 14 June | 14 June | 2 July | 14 June | 10 July | |
| 5th | 13 Aug –12 Sep | 13 June | 10 July | 14 July | 14 July | 2 Aug | 14 July | 10 Aug | |
| 6th | 13 Sep –13 Oct | 13 July | 10 Aug | 14 Aug | 14 Aug | 2 Sep | 14 Aug | 10 Sep | |
(For reference)
The following websites have been established to provide information on how to use the EXPO2025 digital wallet.
▽ App download links
<App Store URL>
https://apps.apple.com/jp/app/id6450660947
<Google Play URL>
https://play.google.com/store/apps/details?id=io.hashport.hashwallet
▽ Introduction of EXPO2025 Digital Wallet
https://www.expo2025.or.jp/cashless/ (Japanese)
▽ Introduction of EXPO2025 Digital Wallet
https://www.expo2025.or.jp/digitalwallet/ (Japanese)
(Media Enquiries)
Global Communication Department, Japan Association for the 2025 World Exposition
Email: globalpr@expo2025.or.jp