*Subtitles: Choose “Subtitles/CC” in the “Settings” (gear icon) at the bottom right of the YouTube video.
*Subtitles may not show with multiple languages or overlapping audio.

MEISTERSTRASSE HANDMADE can spark a rich dialogue about various global issues, including cultural preservation, sustainability, economic development, globalization, and the role of technology. This dialogue can help highlight the importance of balancing tradition and innovation, supporting sustainable practices, and fostering global understanding and cooperation through the promotion of cultural crafts.

The following are the distinguished speakers.

*Part 1*　Craft and Culture

-Nicola & Christoph Rath： Artisans / Glassmakers, Lobmeyr (Vienna), Founder of the Meisterstrasse

-Hidetoshi Nakata ：Former Professional Footballer / Founder, JAPAN CRAFT SAKE COMPANY

-Fumie Okumura：Food Director

**Part 2**　Craft and Design

-Reanne Leuning：Advantage Austria

-Kotaro Nishibori： 5th-generation Owner of Hiyoshiya, Kyoto Wagasa Maker

-Sebastian Rauch：Ceramicist

-Stefan Knopp：Wood Artist / Furniture Designer

-Vera Purtscher：Creative Director, Vertessi

-Richard Kappeller： Knife Maker

-Joseph：Ceramicist

-Elena：Artist, Designer

-Johannes Rath： Sixth-generation Glassmaker, Lobmeyr

-Nicole Kirchmeyr：Austrian National Tourist Office

-Hannes Strolz：Custom Ski Boot Maker / Strolz Ski Boots

-Robert Herbst：Naturalwine maker

-Takahiko Nozawa：Confectioner

-Shun Oi：Conductor, pianist, early instrument performer

-Elisabeth Noever-Ginthör：Head of Departure, Creative Center of Vienna Business Agency

-Rebecca Merlic：Digital artist, architect and experimental filmmaker

-Gerlinde Macho：Entrepreneur and designer

【Reflection】

The program featured a heartfelt introduction to a celebration of craftsmanship, emphasizing the connections between Austrian and Japanese cultures. With a rich history encompassing over 20 years, Meisterstraße has been pivotal in bridging different crafts and artisans from various backgrounds. The symbolism of two carp, embodying the colors of the Austrian and Japanese flags, aptly represented the spirit of collaboration evident in this event.

The speakers took great pride in showcasing Austrian craftsmanship at the Expo, highlighting a commitment to not only promote their products and techniques but also nurture a deep appreciation for the artistry involved. The presence of distinguished Austrian craftsmen underscored the importance of cultural exchange, as they shared insights about their work shaped by influences from Japan. This connection, rooted in mutual passion, set a warm and inviting tone for the day’s activities.

An inspiring moment came with the introduction of two special guests, Fumie Okumura and Hidetoshi Nakata. Their journeys intertwined through shared experiences and mutual respect for craftsmanship. Fumie, with her background straddling both Western and Eastern influences, and Nakata, celebrated for his contributions to soccer and as an ambassador for Japanese craftsmanship, perfectly represented the theme of the event. The revelation that Fumie and Nakata were familiar with each other added an element of serendipity, showcasing how interconnected the world of craftsmanship can truly be.

The emphasis on personal narratives underscored the importance of relationships in the realm of craftsmanship. Both guests brought unique perspectives enriched by their backgrounds, offering insights that resonated with the audience. Their discussion promised to explore the intersection of traditional crafts with contemporary cultural expressions.

In addition to the core program, the event also acknowledged the broader context of craftsmanship within Japan's cultural landscape. With Craft Sake Week taking place concurrently, the program fostered a sense of celebration, recognizing the vibrancy of Japanese arts and crafts. The commitment to pursue these connections was evident, hoping to build lasting relationships between artisans across borders.

As the event proceeded, the organizers expressed gratitude for the audience’s presence, encouraging everyone to engage and participate actively. This healthy exchange of ideas and passions not only showcased craftsmanship but also enriched the community through dialogue. The mention of the organizers’ own legacy, rooted in a family company established 200 years ago, highlighted the enduring nature of craftsmanship as a vital part of cultural heritage.

Ultimately, the program exemplified a powerful narrative of connection, passion, and the enduring spirit of craftsmanship. It photographed the beauty of cultural exchange, where artisans from different corners of the world come together to share their love for their crafts, learn from one another, and cultivate mutual appreciation. The gathering was not only a showcase of skill but also a reaffirmation of our shared humanity through art, making the experience both profound and memorable. The invitation to stay for the entire session emphasized an intention to foster deeper engagement, leaving attendees with a sense of anticipation for the conversations and insights that were to unfold.

【Post EXPO Initiatives】

Fostering Lasting Cross-Cultural Collaboration in Craftsmanship

Building on the meaningful connections and shared values highlighted during the Expo, our initiative moving forward is to deepen and expand the cultural and creative dialogue between Austrian and Japanese artisans. The event was more than a showcase—it was a celebration of mutual respect, heritage, and artistry. We intend to carry this spirit forward through the following actions:

1. Ongoing Cultural Exchange Programs

We plan to establish a recurring platform—virtual and in-person—that allows Austrian and Japanese craftsmen to share their stories, techniques, and evolving practices. This includes joint workshops, residencies, and exchange visits to foster learning and innovation rooted in tradition.

2. Storytelling and Documentation

Inspired by the personal narratives shared by guests like Fumie Okumura and Hidetoshi Nakata, we aim to develop a content series—through articles, short films, and exhibitions—that captures the stories behind the crafts. This initiative will honor artisans' voices and preserve their legacies for future generations.

3. Youth and Apprenticeship Engagement

In recognition of the importance of sustaining craftsmanship, we will explore ways to involve younger generations. This includes mentorship opportunities and educational partnerships with design schools in both countries to ensure traditional knowledge is passed on and creatively reinterpreted.

4. Collaborative Product Development

Encouraged by the exchange of ideas during the Expo, we will support the co-creation of limited-edition products that blend Austrian precision with Japanese aesthetic sensibilities. These collaborations will embody the fusion of cultures while offering a tangible symbol of our ongoing partnership.

5. Strengthening Artisan Networks

We will work with local and international partners to create a network that facilitates direct connections between artisans, curators, and cultural institutions. The goal is to build a supportive ecosystem where knowledge-sharing and mutual promotion flourish.

Ultimately, our initiative is rooted in the belief that craftsmanship is a universal language that transcends borders. The Expo was a powerful beginning, and we are committed to ensuring its legacy continues to inspire, connect, and grow.