Co-creating Cultures for the Future Week
Playing for the Planet: The Role of Sports in Driving Sustainability
United Nations
Sport has a unique power to inspire and unite people across
cultures and communities. As the world faces pressing
environmental and social challenges, the sports industry
plays a vital role in advancing the Sustainable Development
Goals (SDGs). "Football for the Goals*," a United
Nations initiative launched in July 2022, provides a
platform for the global football community to engage with
and advocate for the SDGS, human rights, equality and
climate action.
At this event, held in collaboration with the Union of
European Football Associations (UEFA), an inaugural member
of Football for the Goals and "HEROs PLEDGE," an
initiative addressing climate change and marine plastic
pollution through athletes, we will bring together key
figures from sport organizations, private companies, and
athletes at the forefront of the sports industry to discuss
the role of sports in driving sustainability and positive
change in society. The panelists will explore the
intersection of sports and sustainability and discuss how
the sports sector can lead the way in building a more
sustainable future.
*Football for the Goals is a UN initiative that provides a
platform for the global football community to engage with
and advocate for the SDGs. It brings together all levels of
the sport — from confederations, national associations,
leagues, and clubs, to players’ associations and fan
organizations — to build on existing sustainability
approaches and to implement SDG strategies that lead to
behavioural change.
Recorded video available
Discussion
- Sports
| Transmission of simultaneous interpretation | Provided |
|---|---|
| Language of interpretation | Japanese and English |
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Track Programme
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Time and
Date of
the event -
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2025.04.27[Sun]
14:00 ~ 15:20
(Venue Open 13:30)
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- Venue
- Theme Weeks Studio
Programme details
*Subtitles: Choose “Subtitles/CC” in the “Settings” (gear
icon) at the bottom right of the YouTube video.
*Subtitles may not show with multiple languages or overlapping
audio.
Programme:
1.Welcome and introduction by Assistant Secretary-General
(ASG) Maher Nasser, Commissioner-General of the UN at Expo
2025
2. Keynote Presentation on “Sustainability in Sport Events as
a Success Factor”
Mr. Michele Uva, Director, Social & Environmental
Sustainability, the Union of European Football Associations
(UEFA)
3. Panel Discussion on "The Role of Sports in a
Sustainable Future"
In Collaboration with the Union of European Football
Associations (UEFA) and HEROs PLEDGE (HEROs Project by the
Nippon Foundation)
Reports
【Reflection】
At the beginning of the event, Michele Uva, UEFA’s Director of
Social & Environmental Sustainability, delivered a keynote
speech. This was followed by a panel discussion moderated by
Kaoru Nemoto, Director of the United Nations Information
Centre in Tokyo, featuring Mr. Uva, Maher Nasser,
Commissioner-General of the UN Pavilion, ski jumper Sara
Takanashi, Minako Yoshikawa, Executive Advisor at ASICS, and
Akihiro Nagashima, President of the Osaka Football Association
and Council Member of the Japan Football Association.
Together, they discussed the responsibilities and
possibilities that the world of sports holds for building a
sustainable future.
In his keynote, Mr. Uva introduced UEFA’s sustainability
approach, which is built on three pillars: environment, social
issues, and governance. He highlighted concrete initiatives
such as reducing greenhouse gas emissions that contribute to
climate change, minimizing waste, and promoting resource
recycling in stadiums and tournament operations. Additionally,
he spoke about efforts to eliminate racism, advance gender
equality and the rights of persons with disabilities, provide
training, and integrate sustainability considerations into
procurement processes.
He also emphasized the far-reaching influence of sports,
noting that UEFA oversees around 3,000 professional clubs,
250,000 amateur clubs, and 20 million players, reaching a
global fan base of approximately 2 billion people—an immense
network for conveying powerful messages.
Ski jumper Sara Takanashi shared her deep sense of urgency
regarding climate change, explaining how a lack of snowfall
had led to the postponement or cancellation of ski jumping
events and forced competitions to rely on artificial snow.
Motivated by the desire to pass on snow sports to future
generations, she has become more actively engaged in
addressing climate issues. As someone who has been fortunate
to compete in excellent environments, she feels a
responsibility to speak out.
Mr. Nagashima stressed that sustainability is not limited to
environmental or climate-related concerns. He highlighted the
importance of using football to support children’s education,
promote human rights for children unable to participate in
matches, and contribute to the development of a rich culture
and society through sports, including in post-disaster
recovery efforts.
Ms. Yoshikawa introduced ASICS’s efforts to develop low-carbon
shoes and explained how, as a private company, advancing
sustainability means viewing it as a long-term investment.
This involves reevaluating the supply chain and finding ways
to engage consumers through recycling programs and apps.
Throughout the discussion, the broad intersections between
sports and sustainability were brought into sharp focus.
Speakers underscored the importance of maintaining a long-term
perspective, building communities that can inspire and support
one another in implementing sustainability initiatives, and
the need to persevere and steadily advance these efforts
without giving up.
【Post EXPO Initiatives】
Looking ahead, the United Nations will continue to focus on
the intersection between sports and sustainability, actively
working with the sports community to promote actions that
advance the Sustainable Development Goals (SDGs).
For example, recognizing the global popularity of football and
its extensive impact across commerce, peace, diplomacy, and
its unique ability to create platforms for collaboration, the
UN is driving initiatives such as Football for the Goals. This
initiative aims to raise awareness of the SDGs and encourage
behavioral change and sustainable practices within the
football industry.
Taking advantage of Expo 2025, new Japanese partners—including
the Japan Football Association, the Japan Inclusive Football
Federation, and various professional clubs—have joined this
effort. Through these partnerships, we will further promote
the SDGs across Japan’s football community.
Moreover, the United Nations recognizes that sports are a
powerful tool for advancing human rights, social inclusion,
and economic development, and continues to champion “Sport for
Development and Peace.” Moving forward, we will foster
communities that connect stakeholders in the sports world,
facilitate the sharing of best practices, address common
challenges, and build partnerships for sustainable development
and peace. Through these efforts, we aim to harness the power
of sports to achieve a more sustainable future.
Cast
Moderator
Kaoru Nemoto
Director, United Nations Information Centre in Tokyo
After working as a TV Asahi announcer and reporter, Kaoru Nemoto joined UNHCR (United Nations High Commissioner for Refugees) in 1996. In her career at UNHCR till end 2011, she was active in the field to assist and protect refugees as well as in developing policies and managing fund-raising from the private sector at the Geneva headquarters. Nemoto also worked as spokeswoman for WFP (World Food Program) and Executive Director at Japan Association for UNHCR. She assumed her current position in August 2013. From September 2016 through June 2024, she was a member of the Sustainable Development Goals (SDGs) Promotion Roundtable, established by the Japanese Government. She received the “Person of the Year Award” of the Public Relations Society of Japan for the year 2021, praised for her work on promoting UN activities and the importance of SDGs. She earned Law degree from University of Tokyo and Master’s degree in International Relations from Columbia University.
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Speakers
Maher Nasser
Assistant Secretary-General and Commissioner-General of the United Nations at Expo 2025 in Osaka, Kansai, Japan
Maher Nasser has over 36 years of work experience in the United Nations System during which he has worked in Amman, Cairo, Dubai, Gaza, New York and Vienna. He is currently the Director of Outreach in the United Nations Department of Global Communications. Maher leads the Department’s engagement with civil society, academia, sports / football and the creative community, including the advertising industry and was recently appointed as the Commissioner-General of the United Nations at Expo 2025 in Osaka, Kansai, Japan. Maher Nasser is a reluctant runner and is married with three grown children.
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Michele Uva
Director, Social & Environmental Sustainability, the Union of European Football Associations (UEFA)
Michele Uva is UEFA Director of Social and
Environmental Sustainability, appointed in January
2021.
He has dedicated an entire career to professional
sport in several contexts, disciplines and
environments. He has performed the role of CEO in
sports organisations such as the Italian Football
Association (FIGC), the Italian Olympic Committee
(CONI), professional football clubs (Parma and Lazio),
basketball club (Lottomatica Roma) and volleyball
clubs (Bologna, Treviso and Matera), as well as Deputy
Commissioner in Italian Serie A football league.
Between 2017 and 2020 he was UEFA Vice-president,
Chairman of Club Licensing Committee and member of
several UEFA Committee: Finance, Club Competition SA,
Strategic Steering, Professional Football Strategic,
Women.
Author of six books on sport and football industry, he
is currently a lecturer for several masters organised
by international and Italian universities.
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Sara Takanashi
Ski jumper
Sara Takanashi began ski jumping at the age of eight, and in February 2011, she became the youngest female athlete ever to win an International Ski Federation (FIS)-approved international competition at the Continental Cup. She went on to claim four overall FIS World Cup titles and earned a bronze medal at the 2018 PyeongChang Winter Olympics. In the FIS World Cup, she set historic records with 63 career victories—the most by any ski jumper, male or female —and 116 podium finishes, the highest ever for a female ski jumper.
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Minako Yoshikawa
Executive Advisor, ASICS Corporation
Since joining ASICS in 2011, Minako Yoshikawa has been a key driver in advancing the company’s global strategy. As Head of the CSR Department, she led efforts to globalize the organization’s structure and sustainability initiatives. She later served as Head of Public Relations, where she played a pivotal role in establishing ASICS’ diversity & inclusion and risk management frameworks. Since 2021, as Global Head of Sustainability, she has been integrating sustainability into the company’s core business strategy. She has also spoken at COP28 and currently serves as a Visiting Professor at Shunan University.
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Akihiro Nagashima
Congress Member of the Japan Football Association / President of the Osaka Football Association
Akihiro Nagashima led his team to victory at the Japan Games during his time at Mikage Technical High School and joined Matsushita Electric Industrial (now Gamba Osaka) in 1983. After playing for Shimizu S-Pulse, he transferred to Vissel Kobe, which was part of the Japan Football League (JFL) at the time. Over the course of his J.League career, he played in 165 matches and scored 61 goals before retiring in 2000. Currently, he contributes to the development of the football world and community support as a Congress Member of the Japan Football Association, Chair of the Respect Committee’s Disaster Recovery Support Division, Ambassador of JFA Kokoro Project, President of the Osaka Football Association, and President of the Japan National Football Team Alumni Association. He is also active as a football commentator and sports caster.
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Co-creating Cultures for the Future Week
Playing for the Planet: The Role of Sports in Driving Sustainability
Sport has a unique power to inspire and unite people across
cultures and communities. As the world faces pressing
environmental and social challenges, the sports industry plays
a vital role in advancing the Sustainable Development Goals
(SDGs). "Football for the Goals*," a United Nations
initiative launched in July 2022, provides a platform for the
global football community to engage with and advocate for the
SDGS, human rights, equality and climate action.
At this event, held in collaboration with the Union of
European Football Associations (UEFA), an inaugural member of
Football for the Goals and "HEROs PLEDGE," an
initiative addressing climate change and marine plastic
pollution through athletes, we will bring together key figures
from sport organizations, private companies, and athletes at
the forefront of the sports industry to discuss the role of
sports in driving sustainability and positive change in
society. The panelists will explore the intersection of sports
and sustainability and discuss how the sports sector can lead
the way in building a more sustainable future.
*Football for the Goals is a UN initiative that provides a
platform for the global football community to engage with and
advocate for the SDGs. It brings together all levels of the
sport — from confederations, national associations, leagues,
and clubs, to players’ associations and fan organizations — to
build on existing sustainability approaches and to implement
SDG strategies that lead to behavioural change.
-
2025.04.27[Sun]
14:00~15:20
(Venue Open 13:30)
- Theme Weeks Studio
OTHER PROGRAM
Co-creating Cultures for the Future Week
