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As one of the largest contributors to water pollution, carbon emissions, and textile waste, the fashion sector is under increasing pressure to adopt sustainable practices. Consumers are demanding eco-friendly alternatives, ethical sourcing, and circular economy solutions.
Businesses must take action to transition towards a more responsible and sustainable future.
The Sustainable Fashion Business Forum at the Indonesia Pavilion will bring together industry leaders, policymakers, and sustainability advocates to discuss innovative solutions, responsible business practices, and collaborative efforts in promoting sustainable fashion.

【Reflection】
This programme, themed around the “Fusion of Culture and Sustainability”, featured three leading brands from Indonesia’s creative industries. Each brand took the stage to showcase their products and share the stories behind their businesses.

The first to present was Java Cressman, a brand that crafts handmade bags using natural materials such as rattan and banana stems. Their “Ohana” series is inspired by Japanese flowers, expressing the beauty of nature and the power of renewal. The products are infused with the craftsmanship of artisans from Yogyakarta, Indonesia, contributing significantly to local employment and the preservation of traditional skills.

Next, Hijack Sandal introduced their sustainable footwear brand, known for its use of recycled materials and natural rubber. Their products balance fashion with environmental consciousness, positioning the brand as a leader in circular fashion. Beyond adopting low-impact manufacturing processes, the company also considers the entire product life cycle, demonstrating a holistic approach to sustainability.

Finally, Colla the Label, a women’s fashion brand based in Bandung, showcased its vibrant and distinctive designs made from 100% natural fibres. With the pansy flower as its brand symbol, the collection communicates themes of resilience and renewal, reflecting the journey beyond the COVID-19 pandemic. The brand reaches a wide range of customers through both domestic and international stores, as well as online platforms.

Towards the end of the session, a Q&A segment was held, with many questions and positive feedback from Japanese attendees. Rather than merely introducing products, each presentation conveyed cultural value and social impact, effectively highlighting the global potential of Indonesia’s creative industries.


【Post EXPO Initiatives】
Building on the success of the programme, all three participating brands have continued to actively pursue opportunities in the Japanese and wider international markets.

Java Cressman has been exploring new distribution channels in Japan, drawing on the feedback received during the exhibition. Future plans include participation in pop-up events and trade fairs, alongside developing products tailored to the Japanese market. The brand is also seeking local partnerships to enhance its visibility as a sustainable business.

Hijack Sandal, which has already gained recognition across Southeast Asia, is now positioning Japan as a key strategic market. The company is actively seeking distribution partners and exploring collaborative promotional opportunities. Its commitment to recycling and material recovery has been noted as aligning well with Japan’s circular economy goals. In addition, the brand is working to further enhance its environmentally responsible design and production systems to meet international green standards.

Colla the Label, encouraged by the positive reception from Japanese audiences, is considering strengthening its cross-border e-commerce presence and launching limited-time retail spaces in Japan. The brand’s message of resilience, embodied by the pansy flower, has resonated strongly with Japanese consumers. As such, it is also exploring the development of Japan-specific collections and accelerating promotional efforts.

All three brands continue to build their presence in global markets by promoting distinctive value propositions grounded in sustainability, cultural heritage, and social impact. Leveraging the networks and insights gained through Expo 2025, they are expected to deepen international collaboration and contribute to the long-term development of regional economies and artisanal traditions.