Necessities of Life: Food, Clothing and Shelter Week
Sustainable and Innovative Agriculture: Perspectives from the EU
European Union
Conference about the perspectives from the EU about sustainable and innovative agriculture.
Discussion
- Smart agriculture/forestry/fisheries industry
- Food culture
- Food education
| Transmission of simultaneous interpretation | To be determined |
|---|---|
| Language of interpretation | Japanese and English |
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Track Programme
-
Time and
Date of
the event -
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2025.06.12[Thu]
14:00 ~ 17:10
(Venue Open 13:15)
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- Venue
- Others (Inside Venue)
- Festival Station
Programme details
14:00 – 14:30 Welcome address by Mr Christophe Hansen, EU
Commissioner for Agriculture and Food and Mr Hirofumi
Takinami, State Minister of Agriculture, Forestry and
Fisheries
Master of ceremony: Ms Eri Watanabe
14:30 – 15:30 Panel discussion 1: Sustainability and
Innovation in the Farming and Food Sector*
The panel will explore themes linked to sustainable and
innovative agriculture in the EU, as well as their
significance for the Japanese market expectations and future
opportunities for EU-Japan agri-food trade, investment and
collaboration.
Moderator: Mr Diego Canga Fano, Acting Deputy
Director-General, European Commission Directorate-General for
Agriculture and Rural Development
Panel discussion:
• Mr Jean Rummenie, Minister for Fishery, Food Security,
Horticulture, Netherlands
• Mr Martin Heydon, Minister for Agriculture, Food, Fisheries
and the Marine, Ireland
• Dr Hirofumi Takinami, State Minister of Agriculture,
Forestry and Fisheries, Japan
• Mr Dirk Jacobs, Director-General, Food Drink Europe
Speech: Future-Proof Farming: Innovation Driving
Sustainability: Mr Ignas Hofmanas, Minister for Agriculture,
Lithuania
15:30-15:45 Break
15:45-17:00 Panel discussion 2: Excellency of European Food
and Beverages – a Success Story on the Japanese Market
The panel will discuss key aspects of European agri-food
products – safety, sustainability, authenticity, quality –
with a focus on organic products and geographical indications,
their perception in Japan and new opportunities for growth.
Moderator: Mr Diego Canga Fano, Acting Deputy
Director-General, European Commission Directorate-General for
Agriculture and Rural Development
Panel discussion:
• Mr Shigeyuki Yagi, President of Bio c' Bon , Japan
• Mr Yanagihara Hiroki, Product Development Division, Kokubu
Group Corporation, Japan
• Mr Troels Vensild, Managing Director, Danish Agriculture and
Food Council, Denmark
• Ms Rita Liberti, Head Secretary, Consorzio di Tutela
Mozzarella di Bufala Campana, Italy
Questions & Answers
17:00 – 17:10 Closing remarks by Mr Jean-Eric Paquet, EU
Ambassador to Japan
Reports
【Reflection】
This programme provided a valuable opportunity for
stakeholders from both the European Union (EU) and Japan to
directly exchange views on sustainable and innovative
agricultural policies promoted by the EU. With the theme
“Sustainable and Innovative Agriculture from an EU
Perspective,” the event welcomed many returning visitors who
had previously attended in April, making it another meaningful
day to explore the future of international food and
agriculture at Yumeshima.
The programme opened with speeches by Mr Christophe Hansen, EU
Commissioner for Agriculture and Food, and Mr Hirofumi
Takinami, Vice-Minister for Agriculture, Forestry and
Fisheries of Japan. Both emphasised the long-standing trust
between the EU and Japan in food trade, as well as shared
values regarding food safety and security. They also touched
on the new framework launched in May 2025 allowing the mutual
import and export of organic alcoholic beverages and livestock
products, expressing strong expectations for deepened future
cooperation.
In Part 1, ministers from EU Member States introduced
cutting-edge policies relating to agricultural sustainability
and innovation. The significance of the Geographical
Indications (GI) system and the adoption of smart farming
technologies were among the key initiatives presented,
highlighting the EU’s forward-looking approaches. The
discussions incorporated not only environmental considerations
but also economic sustainability and the fostering of young
agricultural professionals, drawing significant interest from
attendees.
Part 2 focused on the presence of European food products in
the Japanese market and shared successful case studies. In
particular, the expansion and challenges of the GI system were
actively debated. Practical insights were shared regarding how
high-quality European agricultural products are received by
Japanese consumers, including marketing and branding
strategies.
Additionally, over 100 food-related companies and
organisations from across the EU participated in a concurrent
networking event held at the venue. Direct exchanges between
exhibitors and representatives from Japanese distribution and
retail sectors led to significant outcomes as a real business
platform. The day fostered multilayered understanding and
cooperation from both a policy and operational perspective.
【Post EXPO Initiatives】
Building upon this programme, the EU and its Member States
intend to take a more strategic approach to the Japanese
market. Awareness-raising campaigns for GI products and
initiatives to promote consumer education are under
consideration. As was emphasised during the event, maximising
the impact of the GI system requires effectively communicating
the connection between regional specialities and their places
of origin to consumers.
Going forward, collaboration with importers and retailers is
planned, aiming to promote the value and background stories of
GI products through in-store campaigns, packaging, and
point-of-purchase materials. These efforts will seek to
clearly convey the link between region and quality in a way
that resonates with consumers. In addition, reciprocal
initiatives to promote Japanese GI products in the EU market
are being considered, including events to enhance mutual
understanding and cultural exchange.
From a regulatory standpoint, the mutual recognition system
for organic products, which came into effect in May 2025, is
already encouraging the smoother flow of trade and better
information sharing among relevant stakeholders. Exchanges of
knowledge in environmental technologies and digital tools for
agriculture are also progressing, laying the foundation for
future technical cooperation.
Moreover, efforts are underway to build follow-up frameworks
that capitalise on the business matching outcomes born from
the networking event, supporting the development of actual
transactions and joint projects. Cooperation is expected to
deepen not only in the dissemination of GI and organic
certification systems but also in practical market development
and channel expansion, through collaboration between companies
and public bodies from both regions.
By leveraging the international stage of Expo 2025 Osaka,
Kansai, this programme has marked an important step forward in
strengthening the long-term partnership between the EU and
Japan. Looking ahead, continued efforts based on the
achievements of this event are expected to contribute to the
co-creation of a sustainable future for food.
Cast
Moderator
Diego Canga Fano
Acting Deputy Director-General, European Commission Directorate-General for Agriculture and Rural Development
Spanish national with more than three decades of
experience in EU affairs, Diego Canga Fano has always
been closely involved with AGRI Promotion policy and
high-level missions. A Director in the European
Commission’s Directorate-General for Agriculture (DG
AGRI) since 2014, after several years working in the
European Parliament and experience in national
politics, Diego returned to DG AGRI in October 2023 as
Director F, in charge of Outreach, research and
geographical indications.
More:
https://commission.europa.eu/about/departments-and-executive-agencies/agriculture-and-rural-development_en
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Speakers
Christophe Hansen
EU Commissioner for Agriculture and Food
Mr Christophe Hansen is the European Commissioner for
Agriculture and Food since December 2024. Born in
Luxembourg, in 1982, he was a Member of the European
Parliament with extensive experience in international
trade, environment, and social affairs. He served as a
coordinator for the International Trade Committee and
as a Quaestor of the Parliament. Mr Hansen has been a
main legislative rapporteur for key regulations,
including the EU-UK Trade and Cooperation Agreement,
the Regulation on CAP Strategic Plans, and the
Deforestation Regulation. Prior to his European roles,
he was active in Luxembourg's national
institutions. Professionally, he has worked as a
political adviser and attaché in EU and Luxembourg
contexts.
More:
https://commission.europa.eu/about/organisation/college-commissioners/christophe-hansen_en
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Hirofumi Takinami
State Minister of Agriculture, Forestry and Fisheries, Japan
Dr Hirofumi Takinami graduated from the University of Tokyo, Faculty of Law (LLB) in 1994, The University of Chicago, Harris Graduate School of Public Policy (MPP) in 1998, and Waseda University, Graduate School of Asia-Pacific Studies (PhD) in 2021. After working for the Ministry of Finance for 19 years from 1994, he returned to his hometown and was elected to the House of Councillors (HC) in 2013. In 2019, he was appointed Parliamentary Vice-Minister for Economy, Trade and Industry, and in 2023, he became Chair of the HC Committee on Agriculture, Forestry and Fisheries. In November 2024, he was appointed as State Minister of Agriculture, Forestry and Fisheries.
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Ignas Hofmanas
Minister for Agriculture, Lithuania
Mr Ignas Hofmanas graduated from Kaunas University of
Technology, with a doctoral degree in technological
sciences, energy and thermal engineering in 2014. He
worked as a farmer from 2009, becoming chairman of the
Radviliškis Region Farmers' Union from March
2019. In April 2023, he became Lithuanian Agricultural
Council chairman until his nomination as minister of
agriculture in December 2024.
More:
https://zum.lrv.lt/en/structure-and-contacts/management/ignas-hofmanas/
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Jean Rummenie
Minister for Fishery, Food Security, Horticulture, Netherlands
Mr Jean Rummenie studied agricultural engineering at
Wageningen Agricultural University in the Netherlands
and had an extensive career at the Ministry of
Agriculture. Before becoming the Minister for Fishery,
Food Security, Horticulture and Nature Conservation in
July 2024, he served as an agricultural counsellor in
for example Hungary, Poland, the United States,
Argentina, Indonesia and Mexico. He believes that
Dutch agriculture, horticulture and fisheries are
leaders in sustainable and efficient production. He is
committed to retaining a strong sector that also
contributes to enhancing the unique cultivated
landscape and areas of natural beauty.
More:
https://www.government.nl/government/members-of-cabinet/jean-rummenie
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Martin Heydon
Minister for Agriculture, Food, Fisheries and the Marine, Ireland
Mr Martin Heydon graduated from Kildalton Agricultural
College and took over his family’s suckler and tillage
farm. In 2011, he was elected as a Member of the Irish
Parliament. He has served as a member of the Joint
Committee on Agriculture, the Joint Committee on
Climate Action and on Committees on Arts, Heritage,
Regional, Rural, and Gaeltacht Affairs, and Petitions.
In July 2020 he was appointed Minister of State at the
Department of Agriculture, Food and the Marine with
special responsibility for Farm Safety, New Market
Development, and Research and Development. In January
2025, he was appointed as Minister for Agriculture,
Food, and the Marine.
More:
https://www.gov.ie/en/department-of-agriculture-food-and-the-marine/biographies/martin-heydon/
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Dirk Jacobs
Director-General, Food Drink Europe
Mr Dirk Jacobs is Director General of FoodDrinkEurope,
the organisation of the European food and drink
industry, Europe’s largest manufacturing sector in
terms of turnover, employment and value added. Mr
Jacobs is a member of various EU platforms and
initiatives, such as the European Board on Agriculture
and Food (EBAF), and participated in the Strategic
Dialogue on the Future of Agriculture in the EU,
launched by President Ursula von der Leyen. Under the
auspices of the European Commission, he also led a
multistakeholder task force which developed an EU Code
of Conduct for Responsible Food Business and Marketing
Practices. Mr Jacobs is also a member of the OECD-FAO
Advisory Group on Responsible Agricultural Supply
Chains and regularly participates in international
food-related fora in the UN system. Mr Jacobs has
long-standing professional experience covering various
roles in international and EU public/political affairs
and strategic communications. A Dutch national, he
holds a Master of Science (MSc) in International
Business Administration at Maastricht University (NL),
studied international economics in Milan (IT), and
holds a post-graduate MBA in European Business in
Brussels (BE).
More:
https://www.fooddrinkeurope.eu/person/dirk-jacobs/
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Shigeyuki Yagi
President of Bio c' Bon
Born in 1972, Mr Shigeyuki Yagi has been the President
and Head of Sales Department at Bio c' Bon Japon
since May 2022, after joining the company as Head of
Sales Department in 2019. Bio c' Bon, an organic
supermarket from France, is renowned for its fresh
produce and everyday items. The brand launched its
first Japanese store in Azabu Juban in 2016, promoting
the theme ""organic for everyday
life.""
Before Bio c' Bon, Mister Yagi began his career
at Jusco (now AEON) in 1997, transitioning to the
Corporate Communications Department in 2002 and
becoming Head of the AEON Fantasy Brand Strategy
Office in 2017. His vision and commitment continue to
drive Bio c' Bon's success, expanding its
presence with stores in Tokyo and Kanagawa, and a
nationwide online store.
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Hiroki Yanagihara
Product Development Division, Kokubu Group Corporation
Born in 1980, Mr Yanagihara Hiroki has led the Product
Development Division at Kokubu Group Corporation since
January 2025. Kokubu Group, founded in 1712, is one of
Japan’s oldest and largest food distribution
companies, evolving from a sake wholesaler to a major
logistics and supply chain enterprise.
Hiroki joined Kokubu in 2002 and moved to the Original
Alcoholic Beverages Division in 2006, now the Product
Development Division. He has consistently been
involved in importing spirits such as whisky and wine.
As MD for Kokubu's original Western spirits, he
oversees planning, import, and sales.
He organizes the Kokubu Alcoholic Beverages
Comprehensive Exhibition, attracting 1,200 attendees
in 2024 with 2,500 items showcased. In 2025, he was
appointed as a Board Member of the Japan Wines and
Spirits Importers' Association. His commitment to
sustainable products includes importing ‘Terra Vitis’
certified wines and ‘Roche Mazet’ organic wines,
promoting earth-friendly and people-friendly choices.
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Troels Vensild
Managing Director, Danish Agriculture and Food Council
Mr Vensild has joined the Danish Bacon & Meat
Council and the Danish Agriculture and Food Council in
2024 after 21 years with the Danish Ministry for Food,
Agriculture and Fisheries - in Denmark and on postings
in Brussels and Washington DC. During his time with
the government, he held positions as Director for
International Cooperation and chief negotiator for
market access for live animals, food, feed, etc. Mr.
Vensild has led trade delegations and been promoting
Danish Agriculture and Food in the EU and on markets
around the world - in particular, China, Japan, USA,
and markets in Southeast Asia.
More https://agricultureandfood.dk/
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Rita Liberti
Head Secretary, Consorzio di Tutela Mozzarella di Bufala Campana
Ms Rita Liberti, born and raised in Naples, served as
the Head Secretary and Executive Assistant for the
Consorzio di Tutela Mozzarella di Bufala Campana
Dop/Pdo.
She has almost twenty years of experience in the
cheese sector. After graduating with honors in
political science from the Università degli Studi
l’Orientale of Naples, she lived in Japan, where she
deepened her expertise in import-export, especially
regarding Italian cheeses with geographical
indications.
In 2011, she returned to Italy to join the Consorzio
di Tutela Mozzarella di Bufala Campana Dop/Pdo. Her
responsibilities there include managing logistics and
promotion, as well as assisting management in planning
the consortium's activities.
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Jean-Eric Paquet
EU Ambassador to Japan
Mr Jean-Eric Paquet is the Ambassador of the European
Union (EU) to Japan since
autumn 2022. He held various mandates at the European
Commission, where he contributed in shaping EU policy
in various fields and achieved major breakthroughs. As
the Director-General for Research and Innovation from
2018 and 2022, he set up the European Innovation
Council and promoted a whole-of-government approach
for R&I, notably via the creation of several EU
Missions to solve major ecological, societal and
economical challenges. He gained considerable
experience at international level as Director for the
Western Balkans in the Directorate-General for
European Neighbourhood and Enlargement Negotiations
and as EU Ambassador to the Islamic Republic of
Mauritania from 2004 to 2007.
From 2015 to 2018, he was Deputy Secretary-General of
the European Commission, in charge of Better
Regulation and Policy Coordination.
He also led the development of the Trans-European
Transport Network Policy and was responsible for
Europe’s transport infrastructure policy and
investment strategies, the single European rail
area,Finland waterways and port policy.
In all his endeavours, he puts co-creation and
systemic change at the heart of the decision-making
process, and strongly believes that citizens should be
more involved in shaping public policy agendas.
More:
https://www.eeas.europa.eu/japan/about-ambassador_en?s=169
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Necessities of Life: Food, Clothing and Shelter Week
Sustainable and Innovative Agriculture: Perspectives from the EU
Conference about the perspectives from the EU about sustainable and innovative agriculture.
-
2025.06.12[Thu]
14:00~17:10
(Venue Open 13:15)
- Others (Inside Venue)
OTHER PROGRAM
Necessities of Life: Food, Clothing and Shelter Week











