As Japan and other counties around the world face the challenges of a declining birthrate and aging population, which results in a shrinking population, the importance of prevention and health promotion is growing. In this situation, personal health records (PHR) is greatly expected to be enabler of the creation of healthcare services optimized for each individual.
At the Expo,Visitors can experience new services centered around exercise, diet, sleep, and lifestyle, utilizing PHR. You will glimpse into the future of a health-focused society, where you can naturally enhance your well-being by simply living in a way that feels true to yourself.

【Reflection】
In this program, twenty businesses participated in the EXPO Messe "WASSE" (June 21 to June 29) and the Future Life Experience (FLE) within the Future Life Village (June 24 to July 7), presenting and offering experiences of ten PHR services across four area: diet, exercise, sleep, and living. Through diverse content related to health, including personalized health advice using 3D body scanners and VR games whose specifications change according to daily health activities, more than 10,000 participants and over 90,000 visitors had the valuable opportunity to experience PHR services, showcasing a glimpse into "the near future" of health.　
According to the visitor survey (*), about 90% of the visitors answered that they "did not know or had never heard of" PHR before visiting. However, after experiencing the PHR services, over 80% of the visitors gained a deeper understanding of PHR, and about 90% became interested in PHR. Visitors provided positive feedback such as, "I heard the word PHR for the first time, but I understood it after the explanation and became interested," along with many expectations for the utilization and social implementation of PHR, such as "I want to know more about the future of PHR services" and "I hope it will be put to practical use early and incorporated into daily life." From these responses, we perceive that this program has been a highly satisfactory initiative for both visitors and the organizers. We believe that it is essential to continue disseminating information through the web and other channels to promote understanding of PHR.
(*) Visitor Survey: Conducted at the exit area of FLE, where staff requested random visitors to cooperate with the survey. The survey was conducted over three days from July 5 to July 7, with responses from 131 participants. (Respondent composition: 6.1% in their teens, 13.1% in their twenties, 16.2% in their thirties, 23.1% in their forties, 27.7% in their fifties, and 13.8% aged sixty and above)

【Post EXPO Initiatives】
As our country faces challenges such as a declining birthrate, aging population, and decreasing population, the importance of prevention and health promotion utilizing PHR is increasing. There are high expectations for extending healthy life expectancy and combating pre-disease conditions. Based on the issues identified and valuable feedback received regarding PHR services through this program, we will accelerate the social implementation of PHR services in lifestyle domains such as diet, exercise, sleep, and living.
Furthermore, considering the increasing number of people requiring support and nursing care in our country, strengthening preventive approaches before reaching the stage of requiring support or nursing care is an urgent issue. In this context, there is a need to rapidly develop and implement new services that contribute to caregiving prevention.
Utilizing PHR allows for the provision of optimized preventive care services to individuals. Additionally, by leveraging advanced technology, there is an expectation for the efficiency of the service development and social implementation processes, and the creation of effective services. Considering this situation, we aim to promote the use of PHR in the medical and caregiving fields, striving to create use cases that enhance efficiency of operations and improve service quality.