*Subtitles: Choose “Subtitles/CC” in the “Settings” (gear icon) at the bottom right of the YouTube video.
*Subtitles may not show with multiple languages or overlapping audio.


In 2024, more than one third of international business events hosted in Singapore were from the health and wellness industry. The thriving city-state is home to many global health and wellness companies and also Asia’s Top Meeting City according to the 2023 ICCA Worldwide City Rankings. Companies are well-placed to not only leverage Singapore’s business-friendly ecosystem but also the city’s world-class meetings facilities to hold key meetings and discussions, furthering their global business objectives.

Join our fire-side chat and hear from the Singapore Tourism Board, and experienced business and meeting professionals to discover why organisations are choosing Singapore as their preferred meeting destination

Date : 26 June 2025
Time : 1.30pm – 5pm
Venue: Singapore Pavilion

Programme:
i) Where Global Associations Converge and Businesses Thrive
• Mr Akira Yasuda, National President from Junior Chamber International (JCI) Singapore – a global non-profit organisation that aims to create positive change in communities
• Ms Kana Nomoto, Manager from International Conference Services (ICS) – Global Professional Conference Organiser with regional offices in Singapore and Japan

ii) Wellness Meets Business: How Singapore Powers Global Health & Lifestyle Events
• Mr Takeomi Miwa, Senior Leader Special Events from Amway Japan - Global health and nutrition company
• Mr Shutaro Hara, Travel Business Policy Planning Manager from JTB - Japan's largest travel solutions provider

Both sessions will be moderated by Ms Michiyo Ishida, Senior Correspondent for CNA Japan

This immersive afternoon programme also offers,
• an exclusive tour of the Singapore Pavilion offering a peek into the city-state’s innovative and forward-thinking spirit;
• networking opportunities to expand your professional network

For more information about this Theme Weeks Programme , please contact via the Pavilion Web Page. https://expo2025singapore.sg/

【Reflection】
The seminar held on 26 June 2025 at the Singapore Pavilion served as an excellent opportunity to broadly communicate Singapore’s appeal and strengths as Asia’s largest conference city to Japanese stakeholders. With participation from the Singapore Tourism Board (STB) and industry leaders, concrete information was shared on advanced initiatives in the MICE (Meetings, Incentives, Conventions, and Exhibitions) sector as well as the integration of health and wellness.

It was highlighted that Singapore achieved a record-high tourism revenue of SGD 29.8 billion in 2024, with the number of visitors from Japan increasing significantly by 32% compared to the previous year, underscoring Singapore’s strong international presence. Furthermore, maintaining the top position in the Asia-Pacific “Conference City” rankings for 22 consecutive years reflects the high level of trust placed in Singapore by numerous companies and organisations.

During the panel discussion, Singapore’s well-developed infrastructure, ease of visa acquisition, Changi Airport’s excellent international connectivity, diverse venue options, and the government’s robust grant and support systems were introduced. These factors represent major reasons why Singapore is chosen as a gateway for Japanese companies expanding into the Asian market.

Additionally, the growing importance of the wellness sector was emphasised, with Singapore’s health and lifestyle facilities being naturally incorporated into business events, contributing to enhanced participant satisfaction. The insights also pointed out that adaptability to a multicultural business environment is a key to success, offering valuable knowledge for Japanese companies.


【Post EXPO Initiatives】
Following the seminar, the Singapore Tourism Board (STB) and related organisations have continued to strengthen collaboration with Japanese business stakeholders and event organisers.

Such efforts are expected to further invigorate economic and cultural exchanges between the two countries and foster stronger partnerships. We will continue to work together to deliver high-quality business events and wellness experiences.